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5 popular Webflow integration ideas

How to automate Webflow with Zapier

By Nicole Replogle · July 22, 2024
Webflow app logos connecting to the logos for Google Sheets, Airtable, and HubSpot on a light orange background.

You probably chose Webflow as your website builder because you're more of a creator than a coder. The platform makes designing, collaborating, and launching responsive websites simple, with no coding or dev help required.

But maintaining a website still involves a lot of technical details—like tracking forms submitted by customers and leads, creating new blog posts, and keeping all page elements up to date. And most of that work requires referencing information across your other most-used apps, which complicates things even further.

That's why a lot of Webflow users rely on Zapier's automated workflows (called Zaps) to streamline tasks and make the most out of their website. Here are a few popular Webflow automation ideas to help you save a whole lot of time—and technical headaches.

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

Table of contents

  • Archive your form submissions

  • Update your website content

  • Set up instant alerts

  • Turn your leads into subscribers

  • Organize and update your CMS items

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Archive your form submissions

If you collect information from leads or customers through a form on your website, it's a good idea to catalog submissions in a spreadsheet or database. Archiving important Webflow items like email subscribers, contacts, and more can help you keep track of every form submission so you can easily reference them in the future. 

 But as your web traffic grows, manually exporting and importing that data goes from tedious to simply unfeasible. These Zaps help you automatically store all your form submissions in the app of your choice, so you can forget about copying and pasting manually.

Send Webflow form data to Google Sheets

Send Webflow form data to Google Sheets
  • Webflow logo
  • Google Sheets logo
Webflow + Google Sheets

Create Airtable records for new Webflow form submissions

Create Airtable records for new Webflow form submissions
  • Webflow logo
  • Airtable logo
Webflow + Airtable

Create Google Sheet row(s) for new Webflow form submissions

Create Google Sheet row(s) for new Webflow form submissions
  • Webflow logo
  • Google Sheets logo
Webflow + Google Sheets

Add new Webflow form submissions as items to Notion databases

Add new Webflow form submissions as items to Notion databases
  • Webflow logo
  • Notion logo
Webflow + Notion

You can even add new website content from your social media feeds. Stretch your social marketing strategy further by showcasing new Instagram or Facebook posts on your Webflow site automatically.

Create Webflow live items from new Facebook Pages posts you publish

Create Webflow live items from new Facebook Pages posts you publish
  • Facebook Pages logo
  • Webflow logo
Facebook Pages + Webflow

Update your website content 

If your team spends more time in Google Sheets or Airtable than in your CMS,  you might want the ability to create or update items inside Webflow from your other apps. This is handy if you want to update live items in Webflow to match your records or create a new blog post draft by adding the topic idea to your spreadsheet. 

Publish Webflow CMS items when new rows are added to Google Sheets

Publish Webflow CMS items when new rows are added to Google Sheets
  • Google Sheets logo
  • Webflow logo
Google Sheets + Webflow

Add Webflow CMS items (like blog posts) from new rows in a Google Sheet

Add Webflow CMS items (like blog posts) from new rows in a Google Sheet
  • Google Sheets logo
  • Webflow logo
Google Sheets + Webflow

Create CMS items in Webflow from new Airtable records

Create CMS items in Webflow from new Airtable records
  • Airtable logo
  • Webflow logo
Airtable + Webflow

Set up instant alerts 

Need to stay on top of form submissions or new orders that come in through your website? While not every form you receive requires your immediate attention, Zapier can help you and your team keep track of what's important. 

Whether it's a customer in need of support or a warm lead that your sales team can reach out to, these Zaps will send you instant email or Slack alerts to let you know. Stay on top of the activity happening across your website.

Send emails via Gmail for new Webflow form submissions

Send emails via Gmail for new Webflow form submissions
  • Webflow logo
  • Gmail logo
Webflow + Gmail

Send emails for new Webflow form submissions

Send emails for new Webflow form submissions
  • Webflow logo
  • Email by Zapier logo
Webflow + Email by Zapier

Send new Webflow form data to Slack

Send new Webflow form data to Slack
  • Webflow logo
  • Slack logo
Webflow + Slack

Send Microsoft Outlook emails for new Webflow form submissions

Send Microsoft Outlook emails for new Webflow form submissions
  • Webflow logo
  • Microsoft Outlook logo
Webflow + Microsoft Outlook

Turn your leads into subscribers 

Well done—you're consistently collecting email addresses via your website form! Now, you probably want to nurture those prospects through your marketing funnel, right? 

Adding those email addresses straight to your mailing list or CRM means you can start engaging leads as soon as they've expressed an interest. No more bottlenecks, just good marketing. 

Update Mailchimp lists with new Webflow form data

Update Mailchimp lists with new Webflow form data
  • Webflow logo
  • Mailchimp logo
Webflow + Mailchimp

Add or update contacts on ActiveCampaign for new submissions to Webflow

Add or update contacts on ActiveCampaign for new submissions to Webflow
  • Webflow logo
  • ActiveCampaign logo
Webflow + ActiveCampaign

Add Klaviyo subscribers for new form submissions in Webflow

Add Klaviyo subscribers for new form submissions in Webflow
  • Webflow logo
  • Klaviyo logo
Webflow + Klaviyo

Create or update MailerLite subscribers from new Webflow form submissions

Create or update MailerLite subscribers from new Webflow form submissions
  • Webflow logo
  • MailerLite logo
Webflow + MailerLite

Send new Webflow submissions to HubSpot forms

Send new Webflow submissions to HubSpot forms
  • Webflow logo
  • HubSpot logo
Webflow + HubSpot

Organize and update your CMS items

Maintaining a website with Webflow involves regularly updating collection items like blog posts, authors, emails, and more. You'll probably get a lot of those update requests through Webflow's form submissions, but reviewing those submissions and then updating individual items takes a lot of work. 

Zapier can do the heavy lifting for you by either turning form submissions into published items, creating new collection items automatically, or creating new items for you to review later. It's a better way to keep your Webflow content organized and up to date within the CMS.

Publish Webflow CMS items from new Webflow form submissions

Publish Webflow CMS items from new Webflow form submissions
  • Webflow logo
  • Webflow logo
Webflow

Create collection items for new form submissions in Webflow

Create collection items for new form submissions in Webflow
  • Webflow logo
  • Webflow logo
Webflow

Send new Webflow form submissions to Webflow as new items

Send new Webflow form submissions to Webflow as new items
  • Webflow logo
  • Webflow logo
Webflow

Simplify your website management with Webflow automation 

You're already a pro when it comes to Webflow. Now you're ready to supercharge your workflows to get more done and make more of an impact with automation. 

These automations can help you seamlessly manage your website leads, organize your CMS, and fuel your marketing and sales efforts so you can grow your business faster.

Related reading:

  • How to easily send Webflow form responses to Google Sheets

  • Follow up on contact forms faster with automation

  • How to automate your no-code app builder

This article was originally published in May 2022, written by Elena Alston. It was most recently updated in July 2024 by Nicole Replogle.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'