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7 ways to automate Zoom with Zapier

Zoom automation ideas to streamline your work day.

By Krystina Martinez · July 26, 2024
A hero image with the Zoom app logo connected to other app logos on a light blue background.

Zoom meetings are as much a part of our daily lives as checking our emails or ticking off to-do items from our task list. From team check-ins to client presentations, they're a vital part of everybody's schedule. 

But the planning involved with setting up each meeting, coordinating calendars, sharing recordings, and more—takes a lot of manual effort. 

But what if you could make Zoom work smarter for you? With Zapier, you can connect Zoom to the rest of your tech stack and create automatic workflows (called Zaps) that streamline the entire process. Here's how.

You'll need a Zapier account to use the workflows in this piece. If you don't have an account yet, it's free to get started.

Table of contents

  • Add Zoom attendees to your CRM

  • Track and share recordings

  • Use AI to transcribe recordings

  • Add meeting invites to calendar bookings

  • Track meeting attendance

  • Connect your event software

  • Use webhooks with Zoom

To get started with a Zap template—what we call our pre-made workflows—just click on the button next to the name of a Zap you'd like to try. It only takes a few minutes to set it up. You can read more about setting up Zaps here.

Add Zoom attendees to your CRM

If webinars are part of your marketing strategy, you want to make sure that you capture registrations in your CRM or email marketing app. With Zapier, you can automatically add new attendees as contacts wherever you need them. 

Add new Zoom registrants to Mailchimp as subscribers

Add new Zoom registrants to Mailchimp as subscribers
  • Zoom logo
  • Mailchimp logo
Zoom + Mailchimp

Create Zoom registrants for new HubSpot form submissions

Create Zoom registrants for new HubSpot form submissions
  • HubSpot logo
  • Zoom logo
HubSpot + Zoom

Create Zoom registrants from new contact activities on ClickFunnels

Create Zoom registrants from new contact activities on ClickFunnels
  • ClickFunnels Classic logo
  • Zoom logo
ClickFunnels Classic + Zoom

Update ActiveCampaign contacts from new Zoom registrants

Update ActiveCampaign contacts from new Zoom registrants
  • Zoom logo
  • ActiveCampaign logo
Zoom + ActiveCampaign

Are webinars a big part of your marketing strategy? Here are four ways to automate your webinar marketing.

Track and share recordings

I know this may come as a shock, but sometimes people will miss a meeting or that awesome webinar you hosted. Luckily, it's easy to record meetings on Zoom. Plus, recordings can display the meeting chat, transcripts, and timestamps to make it easier to catch up later. What's not as easy? Remembering to share the recording later. This may not be a big deal if it's a low-stakes internal meeting, but when it's a webinar or event you promoted, you may have some angry customers. 

You can prevent some angry messages with a Zap or two. The workflows below will automatically send new Zoom recordings to a cloud storage app or video service or even in a Slack message with a recording link. 

Upload new Zoom recordings to Google Drive

Upload new Zoom recordings to Google Drive
  • Zoom logo
  • Google Drive logo
Zoom + Google Drive

Send Slack channel messages for new Zoom recordings

Send Slack channel messages for new Zoom recordings
  • Zoom logo
  • Slack logo
Zoom + Slack

The New Recording trigger uploads a cloud recording, which requires a paid Zoom plan to use. Here's a step-by-step walkthrough of how to automatically add Zoom recordings to Google Drive.

Of course, another way to make sure your registrants actually show up to a meeting or a webinar is by sending them customized emails before the event itself.

With Zapier, you can send personalized comms via Gmail or Outlook with details specific to the event they signed up for. That way, you can keep their interest alive until the big day. 

Send new webinar registrants emails in Gmail

Send new webinar registrants emails in Gmail
  • Zoom logo
  • Gmail logo
Zoom + Gmail

Write custom emails to Zoom registrants

Write custom emails to Zoom registrants
  • Zoom logo
  • Gmail logo
Zoom + Gmail

Send Outlook emails to new Zoom webinar registrants

Send Outlook emails to new Zoom webinar registrants
  • Zoom logo
  • Microsoft Outlook logo
Zoom + Microsoft Outlook

Note: Zoom admins and owners have the ability to trigger workflows for all new recordings and meetings across their entire accounts, not just those they have personally created.

Use AI to transcribe Zoom recordings

 Do you use AI meeting recordings tools like tl;dr or Descript to manage meetings? While these tools are highly effective at generating transcripts and summaries, there may be times where you can't bring these bots to a Zoom call (like if another team member is a host). 

Whatever the case, you can use these Zaps as a workaround. Whenever a new recording is ready in Zoom, Zapier will send them straight to your AI tool, where it can effectively transcribe or summarize your recordings from there. 

Create Descript transcriptions of Zoom recordings

Create Descript transcriptions of Zoom recordings
  • Zoom logo
  • Descript logo
Zoom + Descript

Add meeting invites to calendar bookings

When I discovered scheduling apps, I felt like a genius. I used to work as a radio producer, so I constantly sent emails back and forth to book interviews. Had I known about scheduling apps, I would've saved a ton of time. 

If you use scheduling apps at work, you're already one step ahead of me. But there's one pitfall everyone encounters: forgetting to include the Zoom link. 

Our memories are faulty, so let Zapier take that burden for you. Try these Zaps, which will automatically create Zoom meetings from your booking apps. 

Create Zoom meetings for new Calendly events

Create Zoom meetings for new Calendly events
  • Calendly logo
  • Zoom logo
Calendly + Zoom

If you constantly forget to attach Zoom links to your calendar events, Zapier can take care of that too:

Add new Zoom meetings to Google Calendar

Add new Zoom meetings to Google Calendar
  • Zoom logo
  • Google Calendar logo
Zoom + Google Calendar

Add new Zoom meetings to Microsoft Outlook

Add new Zoom meetings to Microsoft Outlook
  • Zoom logo
  • Microsoft Outlook logo
Zoom + Microsoft Outlook

Track meeting attendance

You just hosted a webinar that attendees loved. You're feeling good. But you know the work isn't over yet. If webinar marketing is a part of your business, you know that you have to crunch the numbers to determine how many RSVPs actually attended.

You can access attendance reports from Zoom, but it's a manual process, and you have to do some digging to find what you need. Instead, you can use a Zap to create a real-time log of new Zoom registrations in a spreadsheet app. Give these workflows a try: 

Generate Google Sheets rows for new Zoom registrants

Generate Google Sheets rows for new Zoom registrants
  • Zoom logo
  • Google Sheets logo
Zoom + Google Sheets

Log new Zoom webinar registrants in Microsoft Excel

Log new Zoom webinar registrants in Microsoft Excel
  • Zoom logo
  • Microsoft Excel logo
Zoom + Microsoft Excel

Connect your event software

Putting on events is tough work, whether it's in-person or online. With all the hard work you're putting into the logistics, you don't want a simple mistake like forgetting to send the Zoom invite to derail your effort. 

Zapier lets you connect event management tools like Eventbrite to Zoom so you can have peace of mind. Try these workflows:

Add new Eventbrite attendees as Zoom webinar registrants

Add new Eventbrite attendees as Zoom webinar registrants
  • Eventbrite logo
  • Zoom logo
Eventbrite + Zoom

Read more: Automate your event marketing 

Use webhooks with Zoom

Zapier integrates with thousands of apps, but we know that there are millions of apps out there. If you happen to work with an app that doesn't have a Zapier integration, there's a workaround: Webhooks. 

Available on our paid plans, Webhooks by Zapier allows you to use a webhook in a Zap to connect with Zoom (or any other app). If your app has webhook functionality—or you need to do more things within a particular app—you can use a webhook. 

Get started now:

Create Zoom webinar registrants with new caught webhooks

Create Zoom webinar registrants with new caught webhooks
  • Webhooks by Zapier logo
  • Zoom logo
Webhooks by Zapier + Zoom

Learn more about how to use webhooks with Zapier. 

Let automation handle your Zoom logistics

Automation with Zapier can help you save time on those extra Zoom tasks, so you can focus on hosting virtual events or prepping for that next meeting. 

We've only scratched the surface of what you can do with Zoom and Zapier. Zapier supports thousands of apps so you can automate almost any task at work. Start building your Zap now and see what you can create. 

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

This article was originally published in July 2022, written by Krystina Martinez. It was most recently updated in July 2024 by Elena Alston.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'