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B2B email marketing can convert potential customers, but it requires a different approach than B2C email marketing. Here's how to do it right, with examples.

B2B email marketing: Proven strategies and examples

This integration makes it easy to trigger an email via Gmail for updates in a Google Spreadsheet. You can trigger an email based on any update or specific updates to a certain column. Get step-by-step directions in our 

Create, edit, and share spreadsheets wherever you are with Google Sheets, and get automated insights from your data.

Google Sheets

Triggers when a new row is added to the bottom of a Google Team Drive spreadsheet.

New Spreadsheet Row (Team Drive)

Triggers when a new row is added to the bottom of a spreadsheet.

New Spreadsheet Row

Triggers when a new spreadsheet is created.

New Spreadsheet

Triggers when a new row is added or an existing row is updated in a spreadsheet. Optimized for Team Drive.

New or Updated Spreadsheet Row (Team Drive)

Triggers when a new row is added or modified in a spreadsheet.

New or Updated Spreadsheet Row

Triggers when a worksheet is created in a spreadsheet.

New Worksheet

Find up to 500 rows based on a column and value as line items.

Lookup Spreadsheet Rows (Advanced)

Find Worksheet

Return up to 500 rows as a single JSON value or as line items.

Get Many Spreadsheet Rows (Advanced)

Find a specific spreadsheet row based on a column and value. If found, it returns the entire row. Optionally, create a new row if no match is found.

Lookup Spreadsheet Row

Finds or creates a specific find worksheet.

Find or Create Worksheet

Find or Create Row

Create a new column in a specific spreadsheet.

Create Spreadsheet Column

Create a new row in a specific spreadsheet.

Create Spreadsheet Row

Create one or more new rows in a specific spreadsheet (with line item support).

Create Multiple Spreadsheet Rows

Creates a new worksheet by copying an existing worksheet.

Copy Worksheet

Creates a new spreadsheet. Choose from a blank spreadsheet, a copy of an existing one, or one with headers.

Create Spreadsheet

Creates a new worksheet in a Google Sheet.

Create Worksheet

Clears the contents of the selected row(s) while keeping the row(s) intact in the spreadsheet.

Clear Spreadsheet Row(s)

Deletes the selected row(s) from the spreadsheet. This action removes the row(s) and all associated data.

Delete Spreadsheet Row(s)

Format Spreadsheet Row

Update Spreadsheet Row

Update one or more rows in a specific spreadsheet (with line item support).

Update Spreadsheet Row(s)

Custom Actions (Beta)

This is an advanced action which makes a raw HTTP request that includes this integration's authentication.

API Request (Beta)

One of the most popular email services, Gmail keeps track of all your emails with threaded conversations, tags, and Google-powered search to find any message you need.

Gmail

Triggers when you receive a new attachment.

New Attachment

New Label

Triggers when you receive a new email and label it within two days.

New Labeled Email

Triggers when a new email appears in the specified mailbox.

New Email

Triggers when you receive a new email that matches a search string you provide.

New Email Matching Search

Triggers when you receive a new email and star it within two days.

New Starred Email

New Thread

Find Email

Find or Send Email

Add Label to Email

Delete Email

Create Draft

Create a draft reply to an existing email.

Create Draft Reply

Create Label

Send Email

Remove Label From Email

Reply to Email

Send emails via Gmail when Google Sheets rows are updated

After someone fills out a form on your site, you might want to get an email alert or send a follow-up email to the individual who completed the form. This Zapier automation lets you do either of those things, without breaking a sweat. Automatically send a customizable email—to a recipient you specify—whenever a new Typeform entry is submitted.

Typeform helps you ask awesomely online! If you ever need to run a survey, questionnaire, form, contest etc. Typeform will help you achieve it beautifully across all devices, every time, using its next generation platform.

Typeform

New Entry

Retrieves ALL file(s) of a given form that are uploaded as part of form submission.

Retrieve ALL Files

Lookup Responses

Create an Empty Form

Duplicates an Existing Form

Update Dropdown, Multiple Choice or Ranking Question Options

Microsoft Outlook is a web-based suite of webmail, contacts, tasks, and calendaring services.

Microsoft Outlook

Triggers at a specified time before an event in your calendar starts.

Calendar Event Start

Cancelled Calendar Event

Triggers when a new event is created in your calendar.

New Calendar Event

Triggers when a new contact is added to your account

New Contact

Triggers when a new e-mail is received in your inbox.

Triggers when a new e-mail is received in your inbox that matches a search.

New Flagged Email

Triggers when a new new message in folder is created.

New Message in Folder

Updated Calendar Event

Find Calendar Event

Find a Contact

Find or Create Contact

Add Attendees to Calendar Event

Create an event in the calendar of your choice.

Create Event

Create Contact

Creates a draft of an email that can then be reviewed and sent out.

Create Draft Email

Delete Event

Creates a new reply to email, probably with input from previous steps.

Update Calendar Event

Update Contact

Send Microsoft Outlook emails for new Typeform entries

Whether you're setting up an event or selling a product, it can be a challenge to process new leads from successful ad campaigns—unless you automate your way to organization. With this Zap active on your dashboard, Zapier will automatically create new contacts or update an existing match on ActiveCampaign whenever a new lead's submission is detected from Facebook Lead Ads.

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Facebook Lead Ads

New Lead

ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.

ActiveCampaign

Triggers when a Custom Object record is created or updated.

New or Updated Custom Object Record

Triggers when a custom object record is deleted in ActiveCampaign

Custom Object Record Deleted

Triggers when a deal task has been completed.

Deal Task Completed

Triggers when a new account is added or an existing account's details are updated.

New or Updated Account

Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

New Automation Webhook

Triggers when a contact email address bounces from a sent campaign.

New Campaign Bounce

Triggers when a contact clicks a link in a campaign message (will only run once for each unique link).

New Campaign Link Click

Triggers when a contact opens a campaign (will trigger once per contact per campaign).

New Campaign Open

Triggers when a new campaign starts sending.

New Campaign Starts Sending

Triggers when a contact unsubscribes as a result of a campaign email sent to them.

New Campaign Unsubscribe

Triggers when a new contact note is added.

New Contact Note

Triggers when a new contact task is created.

New Contact Task

Triggers when a new deal note is created.

New Deal Note

Triggers when a new deal task is created.

New Deal Task

Triggers when a new deal is created or existing deal is updated.

New Deal Added or Updated

Triggers when a new contact is added to a list.

New Contact Added to List

Triggers when an existing contact details are updated.

Updated Contact

Triggers when a new contact is added or existing contact's details are updated.

New or Updated Contact

Triggers when a a Tag is added or removed from a Contact

Tag Added or Removed From Contact

Find Account

Finds a contact by email address, ID, or phone.

Find Contact

Find Contact Task

Finds an existing deal by title or email.

Find Deal

Looks for a Deal and if found, returns the User that owns the Deal

Find Deal Owner

Find Deal Task

Find User

Create Account

Update Account

Creates a new account or updates an existing account.

Create or Update Account

Creates a new contact, or updates an existing contact.

Create or Update Contact

Create Deal (Deprecated)

Adds an existing contact into any automation.

Add Existing Contact to Automation

The contact will be removed from this active automation

Remove Contact From Automation

Create Campaign

Adds a contact to an ActiveCampaign account

Add Contact to Account

Add Contact Note

Add/Remove Tag From Contact

Create or Update Contact Task

Creates a new custom object record or update an existing record

B2B email marketing: Proven strategies and examples

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