RevOps automation collection

How to measure brand awareness: 9 key metrics to track

Social listening, branded search volume, backlink profiles, and earned media coverage are just a few metrics to track brand awareness. Read on to learn more.

What is lead management and how do you do it right?

Lead management is the process of collecting and managing leads with the goal of turning them into customers through targeted marketing content.

5 ways to automate Klaviyo with Zapier

Discover how to use Zaps—Zapier's automated workflows—to bring in new subscribers, record your data in separate spreadsheets, and connect Klaviyo with your favorite lead tools.

The 6 best chatbot builders

If you want to jump in and build a chatbot for your business or just for fun, there are a lot of different kinds of chatbot builders to choose from.

14 data visualization examples to captivate your audience

Data visualization turns mundane statistics into visually appealing assets. Check out 14 data visualization examples to guide your efforts.

SWOT analysis: A how-to guide and template (that won't bore you to tears)

A SWOT analysis is a technique businesses use to gauge their current state and plan ahead by considering strengths, weaknesses, opportunities, and threats.

33 email marketing best practices

We share 33 best practices for email marketing to help drive click-through rates for your next campaign.

How to check Instagram analytics (and apply them to your social strategy)

Here's how to check analytics on Instagram and other tools, and how to apply your findings to your social media strategy.

12 small business advertising ideas

Before dropping 5K on Facebook ads, try these 11 low-cost ad ideas for small businesses. 

How to use ChatGPT for copywriting and content ideation

Learn how you can (and when you shouldn't) use ChatGPT to write copy.