RevOps automation collection

8 business anniversary marketing ideas and examples worth celebrating

I get too many birthday emails from brands. Even with month-long offers, there's no way I can take advantage of every discount code, exclusive gift with purchase, or blow-out-the-candle GIF. 

How to enrich lead data for personalized outreach

12 Facebook ad copy examples to learn from

Facebook is a powerhouse customer acquisition platform for companies of all sizes. But in order to get great results, you need to have great ad copy. And in my experience, that's where lots of brands struggle. 

A guide to verticalization: What it is, when to try it, and how to get started

Verticalization is growing in popularity, so I chatted with some marketing pros across multiple industries to learn why it's a solid strategy—and how to do it right.

Wix vs. Shopify: Which CMS is better?

Wix is better for small businesses and bloggers who value user-friendliness and design flexibility, whereas Shopify is better for growing eCommerce businesses.

6 ways to automate Pipedrive with Zapier

Set your sales processes on autopilot by connecting your business-critical apps to Pipedrive with Zapier's automated workflows.

AI marketing: A guide to implementing AI in your marketing strategy

Here's how you can leverage AI to bring your marketing campaigns to life.

5 ways to automate SendGrid with Zapier

Whenever customers fill out your form or a lead clicks on your ad, you can automatically add them to your SendGrid campaigns—without the manual admin. Here's how.

10 examples of ethos in advertising to inspire your next campaign

A little bit of rhetorical theory can unlock why some ads work and others fall flat. Here, I'll talk about the value of ethos in ads and give you plenty of examples.

Automation for all

Discover the benefits giving automation access to your entire organization—and how to do it.