RevOps automation collection

Not sure how automation can help your Revenue Operations team? We've collected dozens of handy articles to move your RevOps work forward, faster.

Featured article
Automation inspiration
How to bridge the gap between marketing and sales with automation
You can't effectively sell or market without data, but there's a huge data gap between marketing and sales teams. Here's how to bridge it with automation.
By Matt Grebow

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7 min read
Featured article
Automation inspiration
Automation at scale: What it looks like and how to do it
Learn how to go beyond simple two-step automations and build fully-automated systems that power your entire organization.
By Will Harris

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6 min read

Hero image with an icon representing content marketing

Marketing tips

10+ content marketing trends to expect in 2025

I've spent hours talking to other content marketers and clients—and sifting through retrospectives and other musings—to figure out what we might expect for content marketing in 2025.

By Liz Melton

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13 min read

Hero image for app comparisons with the Facebook and Google Ads logos on a blue background

Marketing tips

Google Ads vs. Facebook ads: Which is best for your business? [2025]

Are Google Ads or Facebook ads better for your business? We compare the pros, cons, and key differences of both to help you choose the right platform for your needs.

By Allisa Boulette

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12 min read

Icons of three people representing leads and contacts grouped together against a yellow background.

Best apps

The 18+ best lead generation software and tools in 2025

Find the best lead generation tools to help build your funnel—from segmentation to nurture to conversion.

By Jessica Lau

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13 min read

Hero image with a workflow or flowchart icon

Business tips

What is workflow orchestration? And how to get started

Workflow orchestration is the automated coordination and management of multiple tasks, systems, and data to create a unified end-to-end business process.

By Allisa Boulette

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10 min read

Hero image with the logos of the best free CRM apps

Best apps

The best free CRM software in 2025

Notebooks and spreadsheets have their uses, but managing relationships shouldn't be one of them. That's where customer relationship management (CRM) software comes in.

By Miguel Rebelo

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24 min read

Hero image with the Pipedrive and Trello logos

App comparisons

Pipedrive vs. Trello: Which should you use? [2025]

Pipedrive and Trello both let you use a Kanban-style board to move things through a pipeline. And, honestly, that's kind of where their (meaningful) similarities end.

By Miguel Rebelo

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9 min read

A hero image of a head with a brain on a light purple background.

Best apps

The 9 best brainstorming tools in 2025

Whether you're brainstorming remotely or in person, these brainstorming tools can help you generate new ideas.

By Jessica Lau

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12 min read

Hero image with the logos of MailerLite and ActiveCampaign

App comparisons

MailerLite vs. ActiveCampaign: Which is right for you? [2025]

In this article, I'll walk you through the pros and cons of each platform to help you decide which is best for you.

By Ryan Kane

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13 min read

Hero image with the Pipedrive and HubSpot logos

App comparisons

Pipedrive vs. HubSpot: Which CRM is right for you? [2025]

Here I'll compare Pipedrive and HubSpot to help you understand their feature sets—and which will fit your organization like a glove.

By Miguel Rebelo

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14 min read

App comparisons

MailerLite vs. Mailchimp: Which email marketing platform is best? [2025]

I created campaigns in both MailerLite and Mailchimp to compare the design, ease of use, automation, analytics, and latest AI features of both. Here's what I found.

By Ryan Kane

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11 min read