RevOps automation collection

The 8 tools you need to streamline your LinkedIn marketing

When I started using LinkedIn, the main thing holding me back from getting better results on was just bandwidth. LinkedIn is a relationship-driven platform, and relationships take time. With that in mind, I started searching for ways to automate LinkedIn.

6 ways automation can help you nurture and manage leads

No matter what business you're in, leads—those special contacts that seem most likely to purchase your products or services—are what you most strive for. The more people in your sales funnel, the more potential for new sales and customer retention.

Google Ads vs. Facebook ads: Why you need both for a full-funnel approach

Ever since they had the option, businesses have asked: which online advertising platform is the best investment, Google Ads or Facebook ads? The answer: how about both?

How Vocal uses Zapier to do three times the work

Discover how Vocal uses Zapier to automate their repetitive and tedious tasks.

9 ways to help your marketing team leverage their time

When growing your team isn't an option, it's time to get creative in your quest to do more. I scavenged for a set of ideas to help solo marketers or small teams make the most of every minute. Here's what I found. 

2022 marketing calendar: Dates you actually need to know

Instead of sharing a laundry list of every fun-but-obscure holiday, we narrowed in on the most crucial dates (and seasons) marketers need to remember in 2022. Here's your 2022 marketing calendar.

Switching apps isn't scary

In most cases, switching from one tool to another isn't nearly the amount of work you think it will be. I'd go so far as to say that switching apps is, in most cases, simpler than you're imagining. 

5 PPC ads I actually converted on—and why

If you run PPC ads, you know the strategies and best practices, and you've seen loads of examples from businesses who've done it successfully. But what about hearing from the people clicking on the ads?

What to do when your web content is stolen

If someone steals your content, it's up to you to get it taken down. Here's how to do that.

The Field of Dreams fallacy: What your media coverage should really accomplish

Let's dig into what the goal of your campaigns should be, what kind of coverage opportunities are available, and how your sales team should use the earned coverage to attract customers, gain a competitive edge, and close more business.