RevOps automation collection

3 tips to navigate a successful PR campaign 

Businesses don't have to hire a PR firm—they can, in fact, execute a successful PR campaign in-house. Here are three tips that will help ensure that your first—or next—PR campaign proves productive, valuable, and successful. 

Follow through on your marketing with a unique onboarding process

Businesses spend a lot of time, effort, and money trying to acquire new customers. So it's only right that we put just as many resources toward making sure that our customer onboarding and fulfillment processes live up to the marketing and sales hype.

How I supercharged my email marketing in one year

In January 2020, I was down in the dumps about my business, KJ Trading Systems. It centers around teaching people an advanced approach to trading stocks and commodities/futures, and while I had a decently sized email list, the list wasn't really growing.

The human side of business: Using your personal story in brand marketing

Hi there, folks—I'm Alex, the founder of Cooper's Treats. I was covered in an Associated Press piece that was syndicated across dozens of news outlets. It led to quite a few sales, a few retail stores reaching out to me, and a proud email from my dad.

How Zapier helped us save thousands of dollars on our marketing budget

When hired, I was a one-man marketing army with a budget for tools, sponsorship, and paid campaigns of around $1,500.

Why a brand book is your business's key to building a strong brand

People often ask me: "What's the very first thing you need to consider when launching a fashion brand?" My answer is clear: branding. But that wasn't obvious to me when I started. Back then, brand development kind of slipped through the cracks.

Google My Business: The most important tool for local businesses

Have you met Google? It will make or break your business. And I'm not just talking about reviews—which are crucial to any marketing strategy: your entire Google My Business (GMB) listing needs love. 

How we use Zapier to recover sales and organize operations

Leads. They’re the lifeblood of your business. But when it comes to eCommerce, it can be tricky to stay on top of all of your prospects and convert them into sales.

An automated PR process can help avoid missed opportunities

There's no need to wait until you've hit some goal you made up in your mind that's the go button for publicity. In fact, PR is something you can start to land even before you get your first customer.

How to deliver strong customer service via Facebook Messenger

Business happens on Facebook, and that means that customer service happens there too. But doing customer service on a platform meant for marketing can feel a little tricky.