RevOps automation collection

How to keep your email list updated and relevant

If you're focused on building your email list, it's easy to forget that you need to maintain that list. While a big list of subscribers is great, quality can be equally as important as quantity.

How to pick the right online marketing channels for your business

There's an embarrassment of riches when it comes to online marketing channels for small businesses. That means a ton of opportunity—but also some tough decisions to make. You can't afford to chase them all, so you need to figure out which is right for you.

How to research a digital marketing plan for your small business (and why it matters)

Our small coffee roasting business got away with an unplanned, DIY digital marketing strategy for a while. But when it was time to seriously dip our toes into the online marketing world, we knew we were either going to need help or go deep—or both.

Moving from a hyper-local to a (hopefully) global business

We waited for a long time before creating a comprehensive digital marketing plan for our specialty coffee roasting business. In fact, strategy and planning wasn't something we even thought about when we first began.

Can your business run without you?

When I imagined what it would be like to run my own business, never in a million years did I think it would involve feeling trapped. I left my well-paying 9-to-5 job only to be stuck in a 9-to-9 job that had zero benefits and little-to-no pay.

Do sweat the small stuff: Why planning the little things matters for your business

Think about all the times you've sat down with your accountant, a client, or a vendor. At least once, you missed something that was crystal clear in hindsight, right? We all do. That's why some amount of planning is vital, no matter how minor a task is.

How to use local competitors to your advantage

Choosing to start a business in what seems like a crowded market can be daunting. How could your little startup possibly stand out against the businesses who've been around for several years?

How to reliably scale an eCommerce business

The first time I saw consistent sales with my eCommerce business, I was excited and anxious. I finally had proof of product-market fit, and people actually wanted to buy what I was selling. But the anxiety came from knowing it was time to scale.

Customer reviews: The most important small business marketing strategy

An expertly crafted marketing plan will only take you as far as your online reviews allow. You can say all the right things, on all the right platforms, with all the right keywords, but bad reviews can still tank even the best marketing strategies.

3 ways to automate your event marketing

Event marketing is one of the toughest jobs around. By automating repetitive, behind-the-scenes tasks, you can free up time to focus on providing a high quality event experience.