Choosing the right accounting software isn't as easy as a shopping spree in Downtown Disney—it takes a lot of care to ensure your business is set up for financial success; you can't just put things in your cart without thinking twice about it. I took FreshBooks for a spin when comparing FreshBooks and Xero, but there's another popular software that should be on your radar as you hunt for the best accounting solution: QuickBooks Online.
FreshBooks and QuickBooks both offer a lot of tools to help you manage your business's finances. I've been testing these apps for a couple years now for this article, and I created a fake company for both and experimented with their features to determine which platform is the best fit for various types of businesses. Read on for my analysis of FreshBooks vs. QuickBooks.
Table of contents:
FreshBooks is better for freelancers; QuickBooks is better for scaling businesses
FreshBooks is better for service-based businesses; QuickBooks is better for selling products
Freshbooks is more straightforward but limited; QuickBooks is more complex but flexible
FreshBooks vs. QuickBooks at a glance
FreshBooks and QuickBooks, while both powerful and user-friendly, each have unique strengths that make them a good fit for different audiences.
FreshBooks is best for freelancers, solopreneurs, and small businesses that offer services and don't intend to grow much. It offers time tracking, unlimited invoicing, basic project management, and basic reporting at a low price.
QuickBooks is best for medium to large businesses and businesses that have plans to grow. It offers more comprehensive accounting and reporting features than FreshBooks, while also providing unique inventory management for those with physical products—as well as lots of automation opportunities.
This should shed some light on why FreshBooks topped our list of the best accounting software for self-employed individuals, while QuickBooks topped our list of the best accounting software for bigger businesses.
| FreshBooks | QuickBooks |
|---|---|---|
Price | ⭐⭐⭐⭐⭐ Plan pricing is significantly lower than QuickBooks Lite: $19/month Plus: $33/month Premium: $60/month Select: Contact for pricing | ⭐⭐⭐ Plan pricing is significantly higher than FreshBooks due to its more extensive capabilities Simple start: $35/month Essentials: $65/month Plus: $99/month Advanced: $235/month |
Accountant access | ⭐⭐⭐ Can only invite one accountant after upgrading to Plus plan | ⭐⭐⭐⭐⭐ Can invite two accountants with any plan and three with the Advanced plan |
User-friendliness | ⭐⭐⭐⭐⭐ Simple and intuitive interface with callout tips describing features | ⭐⭐⭐⭐ Large number of options poses a slight learning curve to those less familiar with accounting, but videos and walkthroughs assist the user |
Time tracking | ⭐⭐⭐⭐⭐ Available with all plans | ⭐⭐⭐⭐ Requires a separate account with QuickBooks Time ($20/month); manual time entry available with Essentials plan and up |
Automation | ⭐⭐⭐⭐ Integrates with Zapier; has several automated task features but no in-app workflow automation functionality | ⭐⭐⭐⭐⭐ Integrates with Zapier; enables automation through its workflow feature (with Advanced plan) |
Reporting | ⭐⭐⭐ Templates provided; one report style with minimal customization options; Lite plan only includes tax reporting | ⭐⭐⭐⭐⭐ Templates provided; the user can customize and save their own reports; reporting capabilities scale with plans |
Inventory management | ⭐⭐⭐⭐ Basic features like automatic stock updates based on invoicing | ⭐⭐⭐⭐⭐ More advanced features like low stock alerts, pricing rule setting, and reports of best-selling products available with Plus and above |
Mileage tracking | ⭐⭐⭐⭐ Mobile mileage tracking available with Plus plan and up | ⭐⭐⭐⭐⭐ Available with all plans |
Bank reconciliation | ⭐⭐⭐⭐ Available with Plus plan and up | ⭐⭐⭐⭐⭐ Available with Simple Start plan |
AI | ⭐ Nothing yet | ⭐⭐⭐⭐ Intuit Assist streamlines tasks, offers insights and recommendations, and highlights trends or anomalies—all displayed on a personalized dashboard |
FreshBooks is friendly to freelancers, whereas QuickBooks caters to scaling organizations
FreshBooks is a solopreneur's dream, providing inexpensive access to some great freelancer and small business tools. QuickBooks, on the other hand, is more equipped to meet the accounting needs of larger businesses.
Time tracking
Every FreshBooks plan allows you to track time both live and retroactively and bill clients for accrued time. The FreshBooks app is also really convenient for on-the-move freelancers by offering mobile time tracking, invoicing, and expense management.
Meanwhile, QuickBooks only offers manual time tracking for Essentials and above and real-time time tracking with an upgrade to QuickBooks Time (priced at $20/month for the Premium plan, plus an extra $8 for every additional user). That said, the bonus features that come with QuickBooks Time, such as geofencing and shift scheduling, are more advanced.
Client and accountant access
QuickBooks one-ups FreshBooks in a lot of features that matter to large and growing businesses. While FreshBooks places limitations on how many billable clients you can include in its first two plans (five clients with Lite and 50 with Plus), QuickBooks doesn't stipulate any client limits for any of its plans but notes that its systems limit individual firms to 2,000 clients. For users with more than 2,000 clients, they recommend adding a firm to your account or consolidating clients.
It's a similar story for user and accountant access. QuickBooks offers multi-user access in its higher-level plans, while FreshBooks charges an additional $11/month for every additional user, regardless of your plan. QuickBooks also allows you to invite two accountants, whereas FreshBooks only allows you to invite one (starting at the Plus plan).
Accounting features
QuickBooks is also more geared toward helping big businesses with accounting, offering bank reconciliation with all of its plans, while FreshBooks requires that you upgrade to its Plus plan to access this feature. It also helps you keep your expenses organized, offering additional tabs for expense claims, bills, and vendors—a great feature for larger companies that sell a lot of products and work with third parties.
Payroll
FreshBooks now offers integrated payroll functionality through FreshBooks Payroll, powered by Gusto. Available as an add-on for $40/month plus $6/month/person, it lets U.S. business owners pay employees and contractors, file taxes, and track every penny directly within the platform. FreshBooks Payroll includes automatic tax filings, W-2s, 1099s, unlimited payroll runs, and direct deposits, all within your FreshBooks account for an all-in-one solution.
Meanwhile, QuickBooks has its own optional native payroll service add-on for all account levels. Divided into three tiers corresponding to your account tier—Payroll Core + Simple Start ($85/month plus $6/employee/month), Payroll Core + Essentials ($115/month plus $6/employee/month), and Payroll Core + Plus ($184/month plus $9/employee/month)—this is a predictably robust offering with tons of features. You can set up autopay, handle 1099 e-filing, set up an employee portal, and much more, directly through your existing QuickBooks account.
Pricing
If nothing else indicates that QuickBooks' main audience is larger companies, its price certainly does. The most basic plan costs almost double that of FreshBooks, and its most advanced plan costs nearly quadruple that of FreshBooks. Who's most likely to spend big bucks on accounting software with highly scalable features? Established businesses.
FreshBooks is best for businesses offering services, whereas QuickBooks is best for those offering products
Your choice of accounting solution might just come down to what your business offers.
Invoicing
If your business provides services, there's a good chance you'll be regularly invoicing your clients. Both QuickBooks and FreshBooks allow you to send unlimited customized invoices, but FreshBooks does so for much cheaper—$19/month compared to QuickBooks' $35/month. Simply put, FreshBooks is the way to go if invoicing clients for services is the main reason you need an accounting solution.
Sales channel syncing and POS
If you offer a lot of products, QuickBooks can make your life easier. The platform allows you to record daily sales from your channels (imported from Amazon, eBay, or Shopify) and sync data from your sales systems (Square, PayPal, or Stripe).
That's not to say FreshBooks can't do any of the above—it may just be a little trickier to set up. Square, for example, offers a FreshBooks integration in its app marketplace. And while FreshBooks doesn't sync directly with Amazon, you can use Zapier to create a custom automated workflow between FreshBooks and Amazon Seller Central.
Inventory
QuickBooks also caters to big businesses that sell a lot of products with its inventory features. Starting at the Plus tier, it sends restock notifications when stock is low, enables you to set pricing rules, provides reports presenting your best-selling items, and now even allows you to categorize products. FreshBooks' inventory features are more limited, though it does automatically update your stock using data from invoices.
FreshBooks is straightforward and limited, whereas QuickBooks is complex and flexible
If simplicity is your cup of tea, you may not need to pay big bucks for a platform that includes every accounting feature under the sun.
Interface and menu items
FreshBooks' simplicity is evident as soon as you enter the platform. When I logged in, I was greeted by an interface that a toddler would enjoy playing around with (no offense): bright colors, clear breakdowns of tools, and relatively few navigational options.
Opening QuickBooks was another story: I encountered over 20 menu items, several widgets with charts and graphs summarizing business metrics, and an overall "business professional" interface.
Despite all of QuickBooks' advanced features, the platform does a good job with user-friendliness. On most of the platform's pages, I had the option to "take a tour" through the interface and its options. Some pages even included walkthrough videos explaining how to use its features. Overall, it's a platform that any office manager should be able to learn relatively quickly.
Reporting
Both platforms allow you to generate reports, but the FreshBooks reports all have the same simple and non-customizable format. These rigid reports can only auto-populate from existing data and can only be altered by a few basic filters.
Meanwhile, QuickBooks offers a long list of customization options for its pre-saved reports and even allows you to build your own custom reports from scratch.
AI
While FreshBooks is still twiddling its thumbs on AI, QuickBooks has taken a significant lead in this area with the release of Intuit Assist, an AI-powered accounting assistant.
Intuit Assist streamlines tasks like auto-filling invoices from receipts or handwritten notes using OCR technology and delivers instant insights via natural language queries, such as profit and loss summaries or sales performance. Intuit Assist also highlights cash flow trends, spending anomalies, and custom recommendations, all displayed on a personalized dashboard.
Automation
Another area where QuickBooks shines is its workflows feature, enabling you to schedule reminders and automate tasks. For example, you can tell QuickBooks to automatically generate and send reports to people via email on a specific schedule. You can either choose from several templated workflows or create your own from scratch. Granted, this feature is only included with the Advanced plan, so you have to spend quite a bit to access it.
Whichever platform you choose, FreshBooks and QuickBooks both integrate with Zapier, so you can keep all of your business's tools communicating seamlessly. Learn more about how to automate QuickBooks, get started with one of these pre-made workflows for either app, or build your own custom solution.
Subscribe new Freshbooks clients to a Mailchimp list
Add or update Mailchimp subscribers for new clients in FreshBooks New
Create QuickBooks Online customers with sales receipts for new Stripe payments
Zapier is a no-code automation tool that lets you connect your apps into automated workflows, so that every person and every business can move forward at growth speed. Learn more about how it works.
Alternatives to FreshBooks and QuickBooks
Still not sure whether FreshBooks or QuickBooks is right for you? We've already rounded up and analyzed popular alternatives like Xero and Wave so you can see how all the top accounting software options stack up:
FreshBooks vs. QuickBooks: Which is right for you?
Like most things in life, there isn't a one-size-fits-all answer to the FreshBooks vs. QuickBooks debate. Each solution has different features offered at different price points, so you should ultimately choose the option that meets all of your business's needs.
If you're a freelancer, solopreneur, or very small business that primarily offers services and needs an easy tool for invoicing clients, FreshBooks likely offers everything you need at a relatively low price point.
If you run or work in accounting at a medium, large, or growing business that sells inventory and needs a comprehensive and customizable accounting solution, QuickBooks has you covered.
FreshBooks vs. QuickBooks FAQ
Let's tackle some common questions to help you decide which accounting software might be the better fit for you.
Is FreshBooks a good alternative to QuickBooks?
FreshBooks is a great alternative to QuickBooks if you're a solopreneur, freelancer, or small business owner looking mainly for accounting software that caters to services rather than products.
What are the downsides of FreshBooks?
FreshBooks isn't as strong as QuickBooks when it comes to reporting, advanced accounting features, inventory management, and integrating with third-party sales channels.
Are QuickBooks and FreshBooks the same?
QuickBooks and FreshBooks are competing accounting software. QuickBooks is owned by Intuit, which also owns software like TurboTax and Mailchimp, while FreshBooks is an independent company.
How much does FreshBooks cost per month?
FreshBooks plans are $19/month (Lite), $33/month (Plus), and $60/month (Premium). These prices are discounted if you commit to a yearly contract. You can also add on services like payroll, extra team member access, and advanced payments for additional fees.
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This article was originally published in December 2022 and has had contributions from Bryce Emley and Allisa Boulette. The most recent update was in January 2025.
