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4 min read

How to influence the product roadmap (if you're not a product manager)

Here are 4 tips for how marketers and other SMB employees can get their projects on the product roadmap.

By Briana Strauss · August 12, 2021
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Briana Strauss

Briana Strauss lives in California and is part of Zapier's platform partnerships team. When she's not building strategic partnerships, she likes to run, explore random countries, and check out local coffee spots.

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How to run a product meeting as a marketer (with templates)
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Marketing tips

How to run a product meeting as a marketer (with templates)

I know from experience that it can be challenging, as a marketer, to influence your company's product roadmap. But one thing I've found helpful is to proactively schedule and lead meetings with stakeholders across marketing, engineering, and product.

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