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7 min read

Markets, segments, and personas: Defining marketing jargon

Get clarity on total addressable market, market segmentation, and personas—and how they all work together.

By Joe Stych · January 12, 2022
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Joe Stych

Joe Stych is part of Zapier's marketing team, and works in Minneapolis, Minnesota. He spends his free time writing, reading magazines, and watching as much baseball as humanly possible.

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