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A brief guide to data attribution models

Learn more about first-touch, last-touch, and linear attribution—and how to know when to use each one in your data analysis.

By Lukas Toma · August 25, 2021

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Lukas Toma

Lukas Toma is a Data Manager at Zapier who lives in Innsbruck, Austria. He likes to write about data and visual storytelling. If he is not writing, he is likely out on a run.

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Data & analytics

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