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SaaS metrics are the key indicators that help you track your SaaS (software as a service) business's health, growth, and success. Here are 17 you should track.

17 key SaaS metrics your company should track (plus a cheat sheet)

When you have new submission on your online form, you'll want the details added to your marketing tools. This integration makes it easy by automatically creating/updating a contact in ActiveCampaign when there is a new form submission in HubSpot. It's never been this easy to coordinate your marketing efforts.

HubSpot is your all-in-one stop for all of your marketing software needs.

HubSpot

New Company

New Contact

Triggers when a company recently created or updated.

Company Recently Created or Updated

Triggers when a contact recently created or updated.

Contact Recently Created or Updated

Triggers when a line_item recently created or updated.

Line_item Recently Created or Updated

Triggers when a product recently created or updated.

Product Recently Created or Updated

Triggers when new custom object is available.

New Custom Object

New Deal

Triggers when a specified property is provided or updated on a Deal.

Deal Property Change

Triggers when all, or some specific new email event is available.

New Email Event

Triggers when new email timeline subscription added for the portal.

Email Subscriptions Timeline

New Engagement

New Form Submission

Triggers when new line_item is available.

New Line_item

Triggers when a calendar task is created. _(Marketing Hub Professional plans and above)_.

New Calendar Task

Triggers when a contact is added to the specified list.  _(Marketing Hub Starter plans and above)_.

New Contact in List

Triggers when a new article is added to your COS blog.

New COS Blog Article

Triggers when a new custom object is created.

Triggers when a deal enters a specified stage.

New Deal in Stage

Triggers when a specified property is provided or updated on a deal.

New Deal Property Change

Triggers when a message is posted from HubSpot to the specified social media channel.

New Social Media Message

New Ticket

Triggers when a specified property is provided or updated on a ticket.

New Ticket Property Change

New Product

Triggers when a specified property is provided or updated on a company.

New Company Property Change

Triggers when a specified property is provided or updated on a contact.

New Contact Property Change

Triggers when a specified property is provided or updated on a custom object.

New Custom Object Property Change

Updated Deal Stage

Finds a company by searching. Deprecated, please switch to "Find Company" search for the most reliable experience with your Zap.

Find Company Deprecated

Find Company

Find Contact

Find Custom Object

Finds a deal by searching. Deprecated, please switch to "Find Deal" search for the most reliable experience with your Zap.

Find Deal Deprecated

Find Deal

Find Associations

Get Owner by Email

Finds and retrieves CRM object pipeline stage details.

Get Pipeline Stage Details

Get Deal by ID

Get Owner by ID

Find Line_item

Find Product

Find Ticket

Find or Create Company

Find or Create Contact

Find or Create Custom Object

Find or Create Deal

Find or Create Line_item

Find or Create Product

Find or Create Ticket

Add Contact to Deal

Adds a contact to a specific static list.  _(Marketing Hub Starter plans and above)_

Add Contact to List

Creates a new company. Deprecated, please switch to "Create Company" action for the most reliable experience with your Zap.

Create Company Deprecated

Create Company

Create Contact

Create Associations

Creates a new calendar task. _(Marketing Hub Professional plans and above)_

Create Calendar Task

Creates a new Engagement for a contact, in HubSpot.

Create Engagement

Creates and immediately publishes a message on a specified social media channel.

Create Social Media Message

Create Ticket

Create Custom Object

Creates a new deal. Deprecated, please switch to "Create Deal" action for the most reliable experience with your Zap.

Create Deal Deprecated

Create Deal

Add Contact to Workflow

Get Company

Get Contact

Get Custom Object

Get Deal

Gets a publicly accessible URL for a file that was uploaded using a HubSpot form.

Get File Public URL

Get Line_item

Get Product

Get Ticket

Create Line_item

Creates a blog post in your HubSpot COS blog.

Create COS Blog Post

Creates a new custom enterprise event. _(Marketing Hub Enterprise plans only)_

Create Enterprise Event

Create Product

Remove Associations

Remove a contact from a specific static list.  _(Marketing Hub Starter plans and above)_

Remove Contact From List

Creates a new submission for a selected form.

Create Form Submission

Update Company

Update Contact by ID

Update Contact

Update Deal

Update Line_item

Update Product

Update Ticket

Update Custom Object

Remove Email Subscription

Upload File

Creates a new contact or updates an existing contact based on email address.

Create or Update Contact

Custom Actions (Beta)

This is an advanced action which makes a raw HTTP request that includes this integration's authentication.

API Request (Beta)

ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.

ActiveCampaign

Triggers when a Custom Object record is created or updated.

New or Updated Custom Object Record

Triggers when a custom object record is deleted in ActiveCampaign

Custom Object Record Deleted

Triggers when a deal task has been completed.

Deal Task Completed

Triggers when a new account is added or an existing account's details are updated.

New or Updated Account

Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

New Automation Webhook

Triggers when a contact email address bounces from a sent campaign.

New Campaign Bounce

Triggers when a contact clicks a link in a campaign message (will only run once for each unique link).

New Campaign Link Click

Triggers when a contact opens a campaign (will trigger once per contact per campaign).

New Campaign Open

Triggers when a new campaign starts sending.

New Campaign Starts Sending

Triggers when a contact unsubscribes as a result of a campaign email sent to them.

New Campaign Unsubscribe

Triggers when a new contact note is added.

New Contact Note

Triggers when a new contact task is created.

New Contact Task

Triggers when a new deal note is created.

New Deal Note

Triggers when a new deal task is created.

New Deal Task

Triggers when a new deal is created or existing deal is updated.

New Deal Added or Updated

Triggers when a new contact is added to a list.

New Contact Added to List

Triggers when an existing contact details are updated.

Updated Contact

Triggers when a new contact is added or existing contact's details are updated.

New or Updated Contact

Triggers when a a Tag is added or removed from a Contact

Tag Added or Removed From Contact

Find Account

Finds a contact by email address, ID, or phone.

Find Contact Task

Finds an existing deal by title or email.

Looks for a Deal and if found, returns the User that owns the Deal

Find Deal Owner

Find Deal Task

Find User

Create Account

Update Account

Creates a new account or updates an existing account.

Create or Update Account

Creates a new contact, or updates an existing contact.

Create Deal (Deprecated)

Adds an existing contact into any automation.

Add Existing Contact to Automation

The contact will be removed from this active automation

Remove Contact From Automation

Create Campaign

Adds a contact to an ActiveCampaign account

17 key SaaS metrics your company should track (plus a cheat sheet)

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