Articles tagged "Content marketing"

How to treat and prevent common marketing copy maladies

As a freelance writer and daily reader of marketing copy, I see a range of marketing copy that suffers from various maladies—some acute, some chronic. Rarely are these conditions fatal to your business, but they keep you from fully flourishing.

Where to publish thought leadership content

Publishing thought leadership content is an effective path to building trust and authority. But it's not enough to write compelling content. To execute an effective thought leadership campaign, you need to think critically about where to publish.

What is a whitepaper?

How to write a whitepaper—and what you can expect it to do for your business.

Inject humor into your marketing strategy—even in Tough Times

Here are some tips for writing humorous copy without embarrassing your brand.

How to find and work with freelance writers

I've been working with freelance writers for over a decade, and while I'm still improving my workflow, there are a few things that I'd recommend to anyone just starting out with freelancers—or anyone thinking about overhauling their process.

How to self-edit: A 5-step process

When a piece of marketing starts and ends with you, it's hard to be objective. Here are tips from fellow marketers about how to self-edit your writing.

What to do when your web content is stolen

If someone steals your content, it's up to you to get it taken down. Here's how to do that.

How to write a blog post outline: A step-by-step guide

4 tips for creating gated content worth the download

Here's how to decide if gated content is right for you—and, if it is, how to make sure leads get what they're looking for.

Customize your content promotion strategy with these 4 elements

Let's all agree to skip the one-size-fits-all approach and create the content distribution checklist that works for our companies and audiences.