Articles tagged "Content marketing"

What is a whitepaper?

How to write a whitepaper—and what you can expect it to do for your business.

How to treat and prevent common marketing copy maladies

As a freelance writer and daily reader of marketing copy, I see a range of marketing copy that suffers from various maladies—some acute, some chronic. Rarely are these conditions fatal to your business, but they keep you from fully flourishing.

Where to publish thought leadership content

Publishing thought leadership content is an effective path to building trust and authority. But it's not enough to write compelling content. To execute an effective thought leadership campaign, you need to think critically about where to publish.

Zero-click and no-click content

No-click and zero-click content are types of standalone content (usually at the top of the funnel) that provide your market with useful information, asking nothing in return.

How to create a style guide—with 14 style guide examples to inspire you

In a wired world where companies communicate across multiple platforms, brand consistency is key.

Inject humor into your marketing strategy—even in Tough Times

Here are some tips for writing humorous copy without embarrassing your brand.

What to do when your web content is stolen

If someone steals your content, it's up to you to get it taken down. Here's how to do that.

How to write a blog post outline: A step-by-step guide

4 tips for creating gated content worth the download

Here's how to decide if gated content is right for you—and, if it is, how to make sure leads get what they're looking for.

Content refreshing: How to update old content and boost your traffic

Here's why you should update your content—and an in-depth guide on how to do it.