Articles tagged "Content marketing"

4 automated workflows that help you promote and publish your content

It's hard work to create good content. Not only do you have to make a plan and create the content, you also need to distribute and promote it in the places it's most likely to be seen by your audience. 

How we succeeded at content marketing with no budget

Creating a compelling story around your brand is the first step toward creating a successful business. But why? Because we're all suckers for a good story.

How to spot content marketing in search results

Hi. I'm being paid by a very profitable tech company to write this article. Does that make you question my motives?  It should.

How I use automation to publish more content on my blog

When you're a blogger, adding automation to your workflow helps you stay on top of planning, production, and publication.

Sales enablement: How to create content to support your sales team

In the B2B industry, content is the mainstay of marketing and sales. But the standard idea of nurturing leads through top-, middle-, and bottom-of-funnel (TOFU, MOFU, and BOFU) content isn't always possible when it comes to sales. 

Boost Customer Engagement with Interactive Marketing

In Marketo's 2017 State of Engagement report, 82 percent of marketers reported having a deep understanding of their customers. However, more than half of consumers stated that brands could do a better job of aligning with how they want to engage.

How to Find, Hire, and Work with Freelance Writers

As businesses increasingly rely on content to drive their brands forward, there's a growing need for top-notch writers—whether it's to spice up landing page copy or to churn out engaging blog entries.

Tapping into missed lead generation opportunities

Inbound marketing leads are one of the best ways to establish strong connections with your target audience. These folks took the first step of engaging with your brand, so it's up to you to capitalize on that.

Copywriting vs. content writing: Which you need—and how to do them well

Driving traffic to your small business website is a never-ending struggle. SEO! Backlinks! Social promotion! As a small business owner, I'm beyond familiar with how hard it can be to get people to your site—and convert them.

Is link building worth it for small businesses?

For a long time, any SEO campaign could be summed up with two general goals: Produce better content. Find quality backlinks.