Articles tagged "Data & analytics"

4 ways to automate your marketing operations and processes

From lead management to customer communication, here are the top ways marketers use automation to save time, improve data accuracy, and stay organized.

How to automatically pull data for reports, charts, and dashboards

Charts, reports, and dashboards help you identify trends you can use to understand, improve, and develop your performance. Automation can help you get the most of the tools you use to communicate data and make them less labor-intensive to use.

GA4 vs. Universal Analytics: What's new in Google Analytics 4?

After moving my own site over and helping several clients migrate, I'm pretty excited about GA4. Here's how it's different from Universal Analytics, and what you can expect from the new platform.

Progressive profiling: a non-icky way to collect customer data

How do you understand your audience and segment them effectively if folks aren't clicking yes on that cookie consent banner? The answer is progressive profiling, and it sounds a lot more sinister than it is.

A brief guide to data attribution models

It's one thing to know how you're doing against your metrics. But even if you're knocking it out of the park, if you don't know why you're doing well, you won't be able to replicate your success.

What is information systems? Definition, uses, and examples

Information systems refers to the tools and strategies that organizations use to collect and manage data in order to improve their operations.

Using data science assess the market when launching a new product

When you're launching a new product or service, it's easy to get caught up in the excitement without taking the time to intelligently assess the market to see if you can compete.

How to get started with data collection and analytics at your business

Using data well can have a huge impact on your bottom line. But with the increasing numbers of specialized products we're using to run our businesses, it's not easy to collect and keep track of all that data.

4 data-related reasons leadership meetings fail (and how to fix them)

Here's how to spend less time wrangling data—and more time making decisions—during your leadership meetings.

How Fluent uses Zapier to match the right brand with the right audience

As any business knows, most customer relationships start with intent. Whether that's intent to buy, download an app, or learn more about a brand, connecting the dots for consumers begins and ends with the right kind of targeted advertising.