Articles tagged "Product management"

How to run a product meeting as a marketer (with templates)

I know from experience that it can be challenging, as a marketer, to influence your company's product roadmap. But one thing I've found helpful is to proactively schedule and lead meetings with stakeholders across marketing, engineering, and product.

How to find product-market fit for your business

It's tough as a small business to enter crowded markets with big companies and carve out a niche. It's even tougher when your target market is constantly changing and evolving—and the world around you is doing the same.

What even is GitHub?

Spend enough time on the internet, and you'll end up on a GitHub page, usually when you want to download an app or tool that doesn't have its own website. As you fumble your way through that process, it's pretty clear that GitHub isn't designed to do that.

Using data science assess the market when launching a new product

When you're launching a new product or service, it's easy to get caught up in the excitement without taking the time to intelligently assess the market to see if you can compete.

Optimizing your product mix: The Goldilocks of business strategy

Remember Goldilocks? She stumbles upon an empty house and finds three bowls of porridge. The first one is too hot, the second one is too cold, and the last one is just right. 

Bundling your products for customer satisfaction—and profit

By taking your existing products and combining them into bundles, you can expand your offerings without having to create brand new products.

Design thinking: An innovation superpower for growth companies

Design thinking is an approach to innovation that's based on empathy for the user. With a focus on customer needs, you come up with ideas, iterate, and then implement the best ones. 

How a commitment to customer service can help your business grow

A customer-centric business puts its customers at the center of every initiative. Their goals and objectives are two main driving forces behind every business decision—from marketing strategy to product development.

How to drive customer value with collaborative product development

Product development and marketing don't happen Mad Men-style anymore. Customers don't want to be told what to like—they want to tell you what to build.

Katana: App spotlight

Katana, a manufacturing resource planning (MRP) software, gives you visibility and control into your inventory, sales, production, and beyond.