Articles tagged "SEO"

How to deliver content that matters

I've been in the content marketing biz for four years, and for a lot of that time, I felt conflicted about my work. Why? It felt like there was no meaning in the words I wrote and read.

How to use Google Alerts for SEO

One free tool that I think a lot of people take for granted—but that has helped me immensely with my SEO strategy—is Google Alerts.

Sales enablement: How to create content to support your sales team

In the B2B industry, content is the mainstay of marketing and sales. But the standard idea of nurturing leads through top-, middle-, and bottom-of-funnel (TOFU, MOFU, and BOFU) content isn't always possible when it comes to sales. 

3 content marketing strategies that bring in leads for SaaS startups

About five years ago, when I started my SaaS content marketing journey, generating leads with a SaaS blog was fairly simple. You looked for keywords, covered them with blog articles, built a few backlinks, and watched your traffic grow. Not anymore.

7 powerful SEO link building strategies

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or become less relevant as time goes by. That means you have to continue to find new backlink opportunities.

How to build creative PR campaigns

After working in creative marketing and digital PR/SEO for about eight years now, I've had to adapt to a range of different teams with different skill sets. Creativity is so personal that you can't use the same kinds of ideas over and over.

7 ways to come up with blog post ideas for your business

If you're trying to create content for your company blog, you need a consistent stream of ideas to fill the pipeline. But where are those ideas supposed to come from? Here, I'll show you some tricks I use to find blog post ideas that work for my business.

Build your brand and your backlink profile with these local SEO strategies

In an ideal world, people would be talking about your business and linking to your site without you asking. But as a local business, you're not likely to get your own Wikipedia page anytime soon. Here are 3 places you should try to get yourself mentioned.

How to write SEO-driven blog content

You probably know that blogging is one of the best ways to improve your SEO and grow your website traffic. I'm guessing you've also spent way too many hours staring down a blinking cursor.

Expanding your digital footprint by investing in SEO

If you're like me, then you know what it feels like to be working in your business rather than on your business. After all, there are assignments to get done. It's easy to fall into the day-to-day.