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9 min read

What is business intelligence and how does it simplify decision-making?

By Luke Strauss · November 21, 2023
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Luke Strauss

Based in sunny San Diego, Luke is a digital marketer with 3+ years of experience developing and executing content strategy for eCommerce startups and SaaS enterprises alike—Airtable, Zoom, and yes, Zapier—to name a few. When he isn’t diving into a keyword research rabbit hole, you can find him at a music festival, thrifting, or spending time with his friends and family.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'