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Everything we launched at ZapConnect 2023

New features to help you build, manage, and scale automation—and a new product announcement.

By Krystina Martinez · September 28, 2023
Hero with ZapConnect logo.

Work isn't straightforward. It takes creativity to solve the most demanding business challenges—and you need solutions as unique as your business. 

That's why Zapier exists today: To give you the tools to build software your way, through the power of automation and AI. 

We're excited to announce a slate of new features and products to help you easily build one-of-a-kind solutions—from powerful automated workflows that scale with you to custom apps and beyond.

Zapier is the leader in workflow automation—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.

Jump ahead 

  • Build workflows with the new AI-powered visual editor

  • Scale workflows with new account management and security tools for administrators 

  • Beyond workflows—build entire solutions with Tables, Interfaces, AI Chatbot, and our newest product, Canvas

Build workflows

This year, you shared more than 11,000 pieces of feedback, which we turned into 41 new features. And there's more on the way, too. Here's how you can easily discover new ways to use Zapier, see your workflows clearly, and customize them.

Unlock more powerful automation in our new editor

We've redesigned the editor so it's faster, clearer, and easier to build powerful Zaps that grow with you. You can manage all the moving pieces of a Zap in a single view or zoom in to a specific spot, making it easier for your team to understand and collaborate on complex workflows with multiple paths. Drag-and-drop to reorder steps or even entire paths. You can add up to 10 paths to any Zap to create more complex workflows. 

Use AI to generate suggestions for mapping fields in a Zap step.

We've also added AI to make the Zapier experience easier. You can use our AI-powered Zap builder in the editor to turn rough ideas into your next Zap. It's easy and intuitive for automation newbies to start, and power users can build Zaps faster. AI-powered suggestions for field mapping help you map app data where you need it and launch Zaps more quickly.

Sign up as a beta tester to try AI-powered field mapping suggestions.

Describe the data format you want to change, and AI-powered Formatter will finish setting up the step.

Formatter and Code steps have an AI power-up, too, so you can send data from your apps faster and solve the tougher automation challenges without any coding knowledge. You can learn more about other AI features within Zapier.

These features are now available, so try them out for yourself!

Extend the power of apps, your way

Choice matters, especially when trying to automate your most essential apps. Thanks to your feedback, we've made more than 1,253 integration improvements this year.  

Here are some of the newest integrations you can find on Zapier—along with a few options for further customizing your apps:

Integrations

App logos for Snowflake, Amazon RedShift, Google BigQuery, MakerSuite, Azure Active Directory, Microsoft Dynamics 365 CRM, Microsoft Sharepoint, and Anthropic.

Zapier now integrates with more than 6,000 apps—including dozens of AI integrations and enterprise-grade solutions such as Google MakerSuite. You can bring AI into your automated workflows to draft tailored email responses, intelligently route leads, and more. Streamline processes and unlock your business's potential with the right AI tools for your needs. 

Beyond AI, we've also added data warehouse integrations such as Snowflake, Amazon RedShift, and Google BigQuery, so your team can easily integrate your business data with other tools for faster insights.

We've also updated our Microsoft family of app integrations for you to use, such as new integrations for Microsoft Sharepoint and Azure Active Directory, and additional actions for Microsoft Dynamics 365 CRM and Microsoft Outlook.

Still looking for a specific integration or app action? Don't worry: We've added new ways for you to build a one-of-a-kind solution for your team. 

AI-powered App Extensions

AI-powered App Extensions let you create and share custom actions with your team.

If you need an action unavailable in an existing Zapier integration, you can now build it yourself. 

With App Extensions, you can create custom actions to reuse across Zaps and share with your teammates. You can also use AI to create an app extension. Just describe your desired action, and AI will generate it for you. 

App Extensions are available for supported Zapier integrations.

Private integrations

If you need to fill even more significant automation gaps in your workflows, you can create custom integrations in the Zapier Platform

Whether you need to automate internal tools or extend functionality for an existing app, the Zapier Platform's graphic interface and command line tools make it easy to create custom integrations to meet your business and technical needs.

Private integrations are invite-only for teammates and collaborators, so you can ensure the right people can use your integration—or help you maintain it.

Collaborate with team members seamlessly

You don't want to be the only one building Zaps for your team. It should be easy for your teammates to pick up where you left off, no matter how complex your workflows are. These new features will make it easier for you and your team to scale automation together:

Zap notes

Click on a Zap step to add a note.

You can add notes to any Zap or Zap step and provide quick context for your team, such as why you built a step a specific way, common mistakes to avoid, or even warnings about editing particular steps. You can also generate Zap notes with AI, so even your documentation-hating coworker can create a paper trail.  

Export an image of your Zap

Click on the Export button in the Zap editor to export an image of your Zap.

Need to share information about a workflow but want to avoid granting access to the actual Zap? No need to create a flowchart from scratch. Now you can export an image of your workflow directly from the editor. Quickly inform stakeholders while controlling who can access your Zap, or even use Zap images for internal process documentation. (And you know how much bosses love a good flowchart.)  

More Zap details at a glance

Click on a Zap to expand details.

Need to clarify which Zap your colleague wanted you to edit because there's another workflow with a similar name? Or perhaps you want a way to easily copy a coworker's genius Zap. 

We've brought all the Zap details onto the Zaps page,  so you can quickly preview workflow contents directly from the sidebar. Plus, you can also copy Zaps and even view a Zap's history—all without opening the editor. 

Scale workflows

Unmanaged growth can quickly become chaos, so you've asked for more tools to control how you scale Zapier across your business. We've added new features so you can confidently automate with your team, manage processes effectively, and oversee automation across your company. 

Build robust Zaps confidently and scale faster 

Our latest additions cut down the trial-and-error of building Zaps so you can scale automation across your team faster.

Modify test records

Click Edit on a trigger step's test record to modify it.

We've improved Zap testing, so your team can build more resilient workflows. Now, you can edit and create custom test records for trigger steps, giving you more flexibility to create Zaps that cover various scenarios and reduce potential errors upfront. You don't have to clutter your apps with fake records or accidentally email a customer for the sake of testing Zaps. 

Test Zap steps (or skip) in bulk

Test Zap steps in bulk from the sidebar within the Zap editor.

Automating complex processes shouldn't feel like a chore or an extreme mouse-clicking exercise. Now, you can test all your Zap steps at once to automate critical processes faster while ensuring everything works. 

You can skip tests in bulk, too, if you don't want specific actions to run during testing, are in a hurry, or prefer to test with a live Zap. 

Learn more about our recent improvements to Zap testing.

Manage errors more effectively

You're a natural problem-solver who needs the tools to recover quickly when a critical Zap breaks. These features will help you proactively handle potential disruptions, prevent lost data, and keep your business running smoothly: 

AI-powered troubleshooting

Use AI in the Zap history to generate troubleshooting steps for errored Zaps.

AI-powered troubleshooting gives step-by-step guidance to fix Zap errors, so you don't have to decode a cryptic error message to figure out the issue. Your teammates can also troubleshoot with AI and fix Zaps—even if they have little context—so you don't have to manage processes solo. 

Error ratio grace period

No one knows better than you which Zap errors will affect your operations most. Earlier this year, we introduced an error ratio override setting that lets you prevent Zaps from shutting off when repeated errors occur

We've now added an error ratio grace period, which alerts you in advance—24 hours for Team plans and 72 hours for Company plans—so you can intervene before critical workflows shut off. 

Here's how it works: You'll receive an email notification if a step reaches a threshold of continued errors. You'll then have a grace period to troubleshoot the issue or adjust your error ratio settings before a Zap turns off. 

Keep sensitive data safe

You need peace of mind that the right colleagues are automating with the right tools, so we've added some new controls to help you oversee Zapier usage and minimize risk:

Allowed apps

The new Allowed apps setting is available in the Security settings for Company plans.

Account admins on Company plans can already restrict teams from automating with specific apps. Still, creating a "yes" list is easier than creating a "no" list—especially since Zapier works with more than 6,000 apps. 

Good news, admins: We've simplified management, so now you can choose the apps your team can integrate with Zapier. You can even permit apps for specific groups and users, ensuring the right people have the access needed, and everyone is automating safely. 

Static IP

We've also added the ability to set static IP addresses. Available on Team and Company plans, static IP addresses control traffic to and from Zapier, adding an extra layer of security to your workflows. 

Static IPs also work with private apps and data warehouse integrations like Amazon RedShift, BigQuery, and Snowflake. You can add static IPs to internal allowlists so your team can access Zapier through a firewall. 

Beyond workflows

To solve the most challenging business problems, you need more tools to build one-of-a-kind solutions that work for you. 

But we don't just want to add another app to your tech stack. Instead, we've introduced building blocks that allow you to build your own one-of-a-kind software without any code. Our new products unlock a whole new way for you to use the power of automation to store data, create interactive apps, and improve your Zaps' reliability—all on Zapier.

Meet Zapier Tables

Zapier Tables stores data, connects to Zaps, and works with Interfaces.

Big news: Zapier Tables is out of beta and available to Zapier users for free.

Tables is a no-code database tool that lets you store and manage the data that powers your Zaps. It's automation-first (of course), so you can move data in and out of any app easily and plug seamlessly into your critical workflows. 

If Zaps are your automation building block for creating your own software, consider Tables your database building block. 

Want to learn more about Zapier Tables? Check out our Zapier Tables guide for a full breakdown. 

Meet Zapier Interfaces

Zapier Interfaces is a no-code app builder that connects to Zaps.

Zapier Interfaces is a no-code, automation-powered app builder that lets you create your own personalized solution—from forms and landing pages to web apps—all in one spot.

When you pair Interfaces with Tables and Zaps, you have all the building blocks to create and update your custom app without a developer.

Check out our Zapier Interfaces feature guide and start building custom apps.

Do more with AI 

At last year's ZapConnect, we asked: "What if everyone could build their own software, even if they don’t know how to code?" 

That question is no longer hypothetical: Thanks to the significant advances in generative AI in the last year, we're bringing you new AI-first tools to help you solve the most challenging business problems faster: 

AI Chatbot

AI Chatbot lets you create no-code chatbots you can connect to Zaps.

AI Chatbot lets you build your own AI bot—without any code—for all sorts of tasks, from customer support to frequently asked questions or personalized coaching. 

Train your chatbot with internal knowledge by simply uploading a text file. Send chatbot responses elsewhere with Zaps, or start workflows based on chatbot feedback from your customers.

AI Chatbot can help you scale your business and impact in new ways.

Try our AI Chatbot templates and get started for free.

Announcing: Zapier Canvas

Zapier Canvas is an AI-powered diagramming tool that lets you plan and create automated solutions with Zaps, Tables, and Interfaces.

Last, cut certainly not least, we're excited to introduce our new AI-powered diagramming tool called Zapier Canvas.

Canvas allows you to plan potential workflows and get recommendations on what to automate next—without going through trial-and-error in the Zap editor. You can experiment without the commitment, and once you've ironed out a suitable workflow, you can turn it into a Zap immediately. 

Zapier Canvas is in alpha—which means it's a very​​ early version of the final product—and it's available through Zapier Early Access.

The future of automation is AI-powered, visual, and, most importantly, less work for you.

Join our Early Access program to be the first to test new products and help shape future releases.

Outpace ordinary with automation and AI

These updates are just the start: We want you to outpace the ordinary and scale your impact on your own terms. 

Zapier will continue to build new and improved ways to help you solve your toughest challenges through the power of automation and AI. 

Want to keep up with the latest updates from Zapier? Subscribe to our monthly product newsletter right from your account settings.  

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