ConditionalVisibility

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Arrow pointing to the plus button in the Zap editor.

Selecting the Filter option from the suggested list.

The blank filter fields.

Selecting fields in a Filter step.

Limiting the filter for text containing certain words.

Typing in the text the filter step will look for before pausing or continuing.

The Zap would not have passed the filter.

The filter step halted the Zap because the item purchased did not include the text we required it to contain.

Selecting Formatter

Arrow pointing to Lookup Table in the Choose Action Event menu.

Arrow pointing to Lookup Table in the Transform menu

Example of a Lookup Table with all of the fields filled in. Values that we might expect to appear in the input are listed in the left-hand column, while the corresponding values that we want this action to output are listed in the right-hand column.

Arrow pointing from the To field in the Send Email to the values provided by the Utilities action, which should be the result of the Lookup Table.

Paths added to the end of the Zap, with the default Path titles set to 

Arrow pointing to the options for Path A, then the Rename action to set a new name for the Path.

The rules in Path A, which check to make sure that the Zap Data Was Found value from Google Sheets is false, and that the email address provided by the user exists.

Setting up a Send Email action to follow the rules set for the Path.

Adding a Handwrytten action after the rules are set for Path B.

Arrow pointing to the Outline button in the Zap Editor

Zapier feature guides

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Filter by Zapier

Formatter by Zapier

Paths by Zapier

We can all agree: Zaps give you superpowers. But for the most part, Zaps with just one action are fairly one-note: when thing X happens, Zap makes Y happen.

Using Filters, Lookup Tables, and Paths to direct your workflow

How to get different results with one Zap

You set up those ads to collect new leads, not waste time checking for new ones. Zapier can alert you with any new submissions so you don't have to worry about looking yourself—just set up this Facebook Lead Ads-Zapier Email integration. From then on, we'll send you an email with all the information submitted by each new lead on Facebook!

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Facebook Lead Ads

New Lead

Send and receive email via a custom Zapier email address at "zapiermail.com". This is great for triggering off of emails and sending custom emails. (Max of 10 email sends per hour.)

Have direct access to your own email servers? Check out our IMAP and SMTP services!

Email by Zapier

Triggers when an email is forwarded to your own custom **zapiermail.com** address.

New Inbound Email

Triggers when an email that you've enabled read receipts on via our `Send Outbound Email` trigger is opened.

New Read Receipt

Send up to 5 emails per day on Free or Trial Zapier plans, or up to 10 emails per hour on paid Zapier plans from a custom **zapiermail.com** address.

Send Outbound Email

Get emails with new Facebook Lead Ads leads

How to get different results with one Zap

Using Filters, Lookup Tables, and Paths to direct your workflow

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