Drift + Marketo

Create or update Marketo leads when new contacts are added in Drift

Easily stay in touch with your newest leads with this seamless connection between Drift and Marketo. When a new contact is added in Drift, the information is efficiently transferred to Marketo, either creating a new lead or updating an existing one. This automation not only saves you valuable time but also ensures that no new lead slips through the cracks.

When this happens...
New Contact
Triggers when a new contact is created through drift.identify. Unless specified by the Drift team, use the "new lead" trigger.
TriggerInstant
automatically do this!
Create or Update Lead
Creates or Updates a lead.
ActionWrite

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Supported triggers and actions

Conversation Manual Push
Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.
Trigger
Instant
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New Lead
Triggers when an email address is collected from a lead.
Trigger
Instant
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New Message
Triggers each time a new message in a conversation is received.
Trigger
Instant
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User Reached Goal
Triggers when a User has hit a goal within a playbook.
Trigger
Instant
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- External IdRequired
- Email
- Attributes
- Owner Email
- Tags
Action
Write

- Email
- Attributes
- Owner Email
- Tags
- End User IdRequired
Action
Write
- End User IdRequired
Action
Search

- List
- Additional Fields
Trigger
Scheduled
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- Zap Id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Trigger
Instant
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- ListRequired
- LeadRequired
Action
Write
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- E-Mail AddressRequired
- Additional fields to retrieve
- Partition
Action
Search or write

Conversation Pushed
Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.
Trigger
Instant
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New Conversation
Triggers when a conversation is started.
Trigger
Instant
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New Contact
Triggers when a new contact is created through drift.identify. Unless specified by the Drift team, use the "new lead" trigger.
Trigger
Instant
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- Lead StageRequired
Trigger
Instant
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- External IdRequired
- Event NameRequired
- Attributes
Action
Write
- User IdRequired
Action
Search
- Form
Trigger
Scheduled
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New Program
Triggers when a new program is created.
Trigger
Scheduled
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- List
- Additional Fields
Trigger
Scheduled
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- Partition
Action
Write
- E-Mail AddressRequired
- Additional fields to retrieve
Action
Search