Facebook Conversions + Facebook Custom Audiences + Shopify Integrations

How to connect Facebook Conversions + Facebook Custom Audiences + Shopify

Zapier lets you send info between Facebook Conversions and Facebook Custom Audiences and Shopify automatically—no code required. With 7,000+ supported apps, the possibilities are endless.

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Do even more with Facebook Conversions + Facebook Custom Audiences + Shopify

With Zapier, you can do more than just connect your apps - you can automate entire processes from beginning to end! Check out the following list of triggers and actions you can use with Facebook Conversions, Facebook Custom Audiences, and Shopify. And don’t forget that you can add more apps and actions to create complex workflows.

Supported triggers and actions

What does this mean?

Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write
- NameRequired
- Description
Action
Write
- Custom AudienceRequired
- EmailRequired
Action
Write
New Blog
Triggers when a new blog is added to your Shopify store.
Trigger
Scheduled
Try It

New Customer
Triggers when a new customer is added to your Shopify account.
Trigger
Scheduled
Try It
- Risk Level
Trigger
Scheduled
Try It

New Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Trigger
Instant
Try It
New Fulfilled Order
Triggers when an order is fulfilled (with line item support).
Trigger
Instant
Try It
New Paid Order
Triggers when an order is paid (with line item support).
Trigger
Instant
Try It
New Refund
Triggers when a refund or partial refund occurs.
Trigger
Instant
Try It
Updated Customer
Triggers when a customer's information is updated.
Trigger
Instant
Try It
Updated Order
Triggers when an order is updated (with line item support).
Trigger
Instant
Try It
- Order IDRequired
- Type of Line Item to AddRequired
- Reason for Edit
- Notify the Customer?
Action
Write
- BlogRequired
- TitleRequired
- Author NameRequired
- ContentRequired
- Featured Image URL
- Excerpt/Summary
- Tags
- Is Published?
Action
Write
- Product IDRequired
- Add New Image - File
- Add New Image - Alt Text
- Choose Existing Image
- Price
- Compare-at Price
- Charge Tax On This Variant?
- Cost Per Item
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Track Quantity?
- Continue Selling When Out of Stock?
- This Is a Physical Product
- Weight
- Weight Unit
- Country/Region of Origin
- Harmonized System (HS) code
- Position
- Requires Components
- Tax Code
Action
Write
- Email
- Product
- Product Variant
- Product Quantity
- Product Title
- Product Price
- Weight in Grams
- Note
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tags
- Shipping Address Instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - State/Province/Region
- Shipping Address - Postal/Zip code
- Billing Address Instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - State/Province/Region
- Billing Address - Postal/Zip code
Action
Write
- Adjust or Set quantity?Required
- The name of quantities to be changedRequired
- The reason for the quantity changesRequired
- LocationRequired
- Product
- Product VariantRequired
- Quantity to Set or Adjust
Action
Write
- TitleRequired
- Product Type
- Vendor
- Product Status
- Product Description
- Tags
- Collection ID
- Handle
- Note
- First Product Option
- Values for First Product Option
- Second Product Option
- Values for Second Product Option
- Third Product Option
- Values for Third Product Option
- Category
- Alt Text
- Media Content Type
- Original Source
Action
Write
- CustomerRequired
- TagsRequired
Action
Write
- CustomerRequired
- First Name
- Last Name
- Email Address
- Company Name
- Default Address
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Tags
- Phone Number
- Note
- Tax Exempt
- Tax Exemptions
- Accepts Marketing
Action
Write
- ProductRequired
- Product VariantRequired
- Title
- Price
- Compare at Price
- SKU
Action
Write
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Query - Name
- Query - Confirmation Number
- Query - Email
- Query - Customer ID
- Query - Location ID
- Query - SKU
- Query - Order ID
- Sort Key
- Reverse?
- Raw Query
Action
Search
- Owner ResourceRequired
- Owner IdRequired
Action
Search
- IdsRequired
Action
Search
- Product TitleRequired
Action
Search
- Product Variant SKURequired
Action
Search
- Name
- Email AddressRequired
- First Name
- Last Name
- Customer Phone
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Address Phone
- Tags
- Note
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send E-Mail Invite
Action
Search or write
- ProductRequired
- TitleRequired
- Exact MatchRequired
- Price
- Compare at Price
- SKU
- Inventory Policy
Action
Search or write

Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write
- Custom AudienceRequired
- EmailRequired
Action
Write
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- BlogRequired
- Blog Entry Status
Trigger
Scheduled
Try It
Customer Account Enabled
Triggers when a customer account is enabled.
Trigger
Instant
Try It
- Abandoned Cart Age (Hours)Required
Trigger
Scheduled
Try It
New Draft Order
Triggers when a new draft order is created
Trigger
Instant
Try It
New Order
Triggers when an order is created (with line item support).
Trigger
Instant
Try It
New Product
Triggers when a product is created.
Trigger
Instant
Try It
New Tag Added to Customer
Triggers when a new tag is added to a customer.
Trigger
Scheduled
Try It
- Inventory Item
Trigger
Instant
Try It
Updated Product
Triggers when a Product is updated, ordered or when a variant is added, removed, or updated.
Trigger
Instant
Try It
- CustomerRequired
- TagsRequired
- Overwrite existing tags?
Action
Write
- NameRequired
- External Id
- A note about the company
- Company Contact
- Contact Email
- Contact First Name
- Contact Last Name
- Contact Phone
- Contact Title
- Contact Locale
- Location
- Billing same as shipping address?
- Company Shipping Address
- Shipping Address Line 1
- Shipping Address Line 2
- Shipping Address City
- Shipping Address Country Code
- Shipping First Name
- Shipping Last Name
- Shipping Address Phone
- Shipping Address Recipient
- Shipping Address Zip
- Shipping Address Zone Code
- Location External ID
- Location Locale
- Location Name
- Location Note
- Location Phone
- Tax Registration Id
Action
Write
- First Name
- Last Name
- Email AddressRequired
- Customer Phone
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Address Phone
- Tags
- Note
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send E-Mail Invite
Action
Write
- Order IDRequired
- Fulfillment Order IDRequired
- Notify Customer
- Address Line 1
- Address Line 2
- City
- Country Code
- Province Code
- Zip Code
- Tracking Company
- Tracking Number
- Tracking URL
Action
Write
- Email
- Product
- Product Variant
- SKU
- Product Quantity
- Product Title
- Product Price
- Weight in Grams
- Price
- Rate
- Title
- Note
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tags
- Buyer Accepts Marketing?
- Shipping Address Instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - Country Code
- Shipping Address - State/Province/Region
- Shipping Address - State/Province/Region Code
- Shipping Address - Postal/Zip code
- Billing Address Instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - Country Code
- Billing Address - State/Province/Region
- Billing Address - State/Province/Region Code
- Billing Address - Postal/Zip code
- Send Receipt
- Send Fulfillment Receipt
- Location
- Inventory Behaviour
- Financial Status
- Fulfillment Status
- Code
- Title
- Price
- Discounted Price
- Source
Action
Write
- Product IDRequired
- Channel IDRequired
- Publish Date
Action
Write
- OrderRequired
- Amount
- Currency
- Type
- Parent Transaction
- Warning
- Gateway
Action
Write
- Order IDRequired
- Email
- Notes
- Phone
- Buyer Accepts Marketing?
- Remove Customer from Order?
- Tags
- Additional Details
- Shipping Address - Line 1
- Shipping Address - Line 2
- Shipping Address - City
- Shipping Address - Company
- Shipping Address - Country
- Shipping Address - First Name
- Shipping Address - Last Name
- Shipping Address - Latitude
- Shipping Address - Longitude
- Shipping Address - Name
- Shipping Address - Phone
- Shipping Address - Province
- Shipping Address - Province Code
- Shipping Address - ZIP
Action
Write
- Product IDRequired
- Title
- Product Type
- Vendor
- Product Status
- Product Description
- Tags
- Category
- Collections to Join
- Collections to Leave
- Handle
- Redirect Handle?
- Alt Text
- Media Content Type
- Original Source
Action
Write
- Name
- Email
Action
Search
- Order IDRequired
Action
Search
- Order IdRequired
Action
Search
- Product TitlesRequired
Action
Search
- Product Variant TitlesRequired
Action
Search
- ProductRequired
- Product Variant TitleRequired
- Exact MatchRequired
Action
Search
- Product TitleRequired
- Product TypeRequired
- VendorRequired
- Product Description
- Tags
- Published At
- Price
- Inventory Policy
- Image URL
- More Image URLs
- SKU
- Is Published?
- Publish to Point of Sale
Action
Search or write

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How Facebook Conversions + Facebook Custom Audiences + Shopify Integrations Work

Step 1: Authenticate Facebook Conversions, Facebook Custom Audiences, and Shopify.
30 seconds
Step 2: Pick one of the apps as a trigger, which will kick off your automation.
15 seconds
Step 3: Choose a resulting action from the other app.
15 seconds
Step 4: Select the data you want to send from one app to the other.
2 minutes
That’s it! More time to work on other things.

Connect apps

Connect Facebook Conversions + Facebook Custom Audiences + Shopify

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Help

Related categories

About Facebook Custom Audiences

Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.

Learn more Help

Related categories

About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.

Facebook Conversions + Facebook Custom Audiences + Shopify Integrations

How to connect Facebook Conversions + Facebook Custom Audiences + Shopify

Do even more with Facebook Conversions + Facebook Custom Audiences + Shopify

Send Funnel Event

Send Other Event

Create Custom Audience

Description

Remove Email From Custom Audience

New Blog

New Customer

New Fraudulent Order

Risk Level

New Cancelled Order

New Fulfilled Order

New Paid Order

New Refund

Updated Customer

Updated Order

Add Line Item to Order

Reason for Edit

Notify the Customer?

Create Blog Entry

Featured Image URL

Excerpt/Summary

Tags

Is Published?

Create Product Variant

Add New Image - File

Add New Image - Alt Text

Choose Existing Image

Price

Compare-at Price

Charge Tax On This Variant?

Cost Per Item

SKU (Stock Keeping Unit)

Barcode (ISBN, UPC, GTIN, etc.)

Track Quantity?

Continue Selling When Out of Stock?

This Is a Physical Product

Weight

Weight Unit

Country/Region of Origin

Harmonized System (HS) code

Position

Requires Components

Tax Code

Create Draft Order

Email

Product

Product Variant

Product Quantity

Product Title

Product Price

Weight in Grams

Note

Discount - Type

Discount - Amount

Discount - Code

Additional Details

Tags

Shipping Address Instructions

Shipping Address - First name

Shipping Address - Last name

Shipping Address - Company

Shipping Address - Phone

Shipping Address - Address

Shipping Address - Address con't

Shipping Address - City

Shipping Address - Country

Shipping Address - State/Province/Region

Shipping Address - Postal/Zip code

Billing Address Instructions

Billing Address - First name

Billing Address - Last name

Billing Address - Company

Billing Address - Phone

Billing Address - Address

Billing Address - Address con't

Billing Address - City

Billing Address - Country