Google Ads + Intercom

Send new Intercom leads to Google Ads as offline conversions

When a new lead arrives in Intercom, streamline your sales process by automatically updating your Google Ads. This workflow sends an offline conversion to Google Ads every time there's a fresh lead in Intercom, assisting you in keeping track of your marketing performance. Stay on top of your advertising campaigns and enhance your lead management with this efficient workflow.

When this happens...
New Lead
Triggers when a new Lead is created.
TriggerInstant
automatically do this!
Send Offline Conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

Start free with email

Start free with Google

Start free with email

Start free with Google

Free forever for core features
14 day trial for premium features & apps

Supported triggers and actions

What does this mean?

Lead Added Email
Triggers when a Lead enters an email address.
Trigger
Instant
Try It
New Lead
Triggers when a new Lead is created.
Trigger
Instant
Try It
- Which Tag?
Trigger
Instant
Try It
New Company
Triggers when a new Company is created.
Trigger
Instant
Try It
New Ticket
Triggers when a new Ticket is created in Intercom.
Trigger
Instant
Try It

- Tag
Trigger
Instant
Try It
- UpdatesRequired
- Update sample
Trigger
Instant
Try It

New Unsubscription
Triggers when a user unsubscribes from Intercom.io emails.
Trigger
Instant
Try It
- Contact identifier typeRequired
- Tag selection method
Action
Write
- User Association Note
- CompanyRequired
- Warning
- Name
- Website
- Size
- Monthly Revenue
- Plan
- Industry
- Custom Attributes
Action
Write
- Contact identifier typeRequired
- TagRequired
Action
Write
- Contact Identifier
- Message BodyRequired
Action
Write
- CompanyRequired
- Tag NameRequired
- Untag?
Action
Write
- Lookup EmailRequired
- Full Name
- User ID
- Company ID
- Unsubscribed From Emails
- Phone Number
- Created At
- IP Address
- Custom Attributes
Action
Write
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Search ModeRequired
- Search ValueRequired
Action
Search
- Search Mode
- Search Value
- User Association Note
- Company NameRequired
- Plan
- Size
- Website
- Industry
- Custom Attributes
- Monthly Revenue
Action
Search or write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
Action
Write
- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
Action
Search

Lead Converted to User
Triggers when a lead converts to a user.
Trigger
Instant
Try It
Contact Replied
Triggers when a Contact replies to a Conversation in Intercom.
Trigger
Instant
Try It
- Message body format
Trigger
Instant
Try It
New Conversation
Triggers when a new Conversation is created by a User in Intercom.
Trigger
Instant
Try It
New User
Triggers when a new User is created.
Trigger
Instant
Try It
Updated Contact
Triggers when a Contact is updated in Intercom.
Trigger
Instant
Try It
- Which Tag?
Trigger
Instant
Try It
- EmailRequired
- Note TextRequired
Action
Write
- Event nameRequired
- Created at
- Contact identifier typeRequired
- Metadata
Action
Write
- Ticket typeRequired
- Contact IDRequired
- Company ID
Action
Write
- Conversation IDRequired
- Reply TypeRequired
- Reply BodyRequired
- Attachments
Action
Write
- FromRequired
- ToRequired
- Message TypeRequired
- BodyRequired
- Subject
- Template
- Create Conversation Without Contact Reply?
Action
Write
- Lead ID
- Full Name
- Email
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Write
- EmailRequired
- Custom Attributes
- Created At
- User ID
- Full Name
- IP Address
Action
Write
- Search Mode
- Search Value
Action
Search
- Search ModeRequired
- Search ValueRequired
Action
Search
- Search ModeRequired
- Search ValueRequired
- Lead ID
- Full Name
- Email
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Search or write
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
Trigger
Scheduled
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
Action
Search or write

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Related categories

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

About Intercom

Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.

Learn more

Related categories

Customer Support

Similar apps

HubSpot

Marketing Automation

Inbound Now

Marketing Automation, WordPress

Google Ads + Intercom

Send new Intercom leads to Google Ads as offline conversions

Lead Added Email

New Lead

Tag Added to Lead

New Company

New Ticket

Tag Added to Conversation

Updated Ticket

New Unsubscription

Add Tag to Contact

Create or Update Company

Remove Tag From Contact

Send Incoming Message

Add/Remove Tag on Company

Create/Update User

API Request (Beta)

Find Lead

Find or Create Company

New Campaign

Add Contact to Customer List With Email

Create Customer List

Remove Contact From Customer List

Set Campaign Status

Find Campaign by Id

Find Customer List

Lead Converted to User

Contact Replied

New Closed Conversation

New Conversation

New User

Updated Contact

Tag Added to User

Add Note

Create Data Event

Create Ticket

Reply to Conversation

Send Message to Contact

Create/Update Lead

Create User

Find Company

Find User

Find or Create Lead

New Lead Form Entry

Add Contact to Customer List

Create Report

Send Offline Conversion

API Request (Beta)

Find Campaign by Name

Find or Create Customer List

About Google Ads

Related categories

Similar apps

Facebook Lead Ads

AdRoll

About Intercom

Related categories

Similar apps

HubSpot

Inbound Now

Related Zap Templates

Related Zap Templates