Luma + Mailchimp

Create new campaigns in Mailchimp for every new event in Luma

Establish a seamless connection between your Luma and Mailchimp apps with this smart workflow. Whenever a new event is crafted in Luma, it instantaneously sparks a marketing campaign in Mailchimp. This efficient automation not only eliminates the need for manual data entry but also accelerates marketing efforts around each of your Luma events. Stay ahead by keeping your audience informed in real-time while bolstering marketing productivity.

When this happens...
Event Created
Triggers when a new event is created
TriggerScheduled
automatically do this!
Create Campaign
Creates a campaign draft.
ActionWrite

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Supported triggers and actions

Event Updated
Triggers when an event is updated.
Trigger
Scheduled
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Event Guest Updated
Triggers when a guest registers for your event, joins the event or updates their registration.
Trigger
Scheduled
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- Audience
- Status
Trigger
Scheduled
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- Audience
- LinkRequired
- Track all links clicks
Trigger
Scheduled
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- StoreRequired
Trigger
Scheduled
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- Store
Trigger
Scheduled
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- AudienceRequired
- Segment or TagRequired
Trigger
Scheduled
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- AudienceRequired
- Email AddressRequired
Action
Write
- CampaignRequired
Action
Write
- AudienceRequired
- Tag nameRequired
Action
Write
- NameRequired
- CompanyRequired
- Address 1Required
- Address 2
- CityRequired
- StateRequired
- ZipRequired
- CountryRequired
- Phone
- Permission ReminderRequired
- Email Type OptionRequired
- From NameRequired
- From EmailRequired
- SubjectRequired
- LanguageRequired
- Notify On Subscribe
- Notify On Unsubscribe
- Double Optin
- Marketing Permissions
- Use Archive Bar
Action
Write
- AudienceRequired
- Email AddressRequired
- Delete Contact
Action
Write
- CampaignRequired
Action
Write
- AudienceRequired
- TagRequired
- Email AddressRequired
Action
Write
- NameRequired
Action
Search
- AudienceRequired
- Tag nameRequired
Action
Search
- NameRequired
- Campaign Name
- AudienceRequired
- Segment or Tag
- Email SubjectRequired
- Preview Text
- From NameRequired
- From Email AddressRequired
- To Name
- Content Type
Action
Search or write
- SearchRequired
- Audience
- AudienceRequired
- Subscriber EmailRequired
- New Email
- StatusRequired
- Double Opt-In
- Update Existing
- Replace Groups
- Groups
- Language Code
- Tag(s)
Action
Search or write

Event Created
Triggers when a new event is created
Trigger
Scheduled
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Calendar Member Updated
Triggers when someone subscribes to your calendar.
Trigger
Scheduled
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- Audience
- Trigger each time a subscriber opens an email
Trigger
Scheduled
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New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Scheduled
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- AudienceRequired
- Note About Samples
Trigger
Instant
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- AudienceRequired
Trigger
Instant
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- AudienceRequired
- Note About Samples
Trigger
Instant
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- Campaign Name
- AudienceRequired
- Segment or Tag
- Email SubjectRequired
- Preview Text
- From NameRequired
- From Email AddressRequired
- To Name
- Content Type
Action
Write
- CampaignRequired
Action
Write
- AudienceRequired
- Email AddressRequired
- Custom Event NameRequired
- Properties
Action
Write
- AudienceRequired
- Subscriber EmailRequired
- New Email
- StatusRequired
- Double Opt-In
- Update Existing
- Replace Groups
- Groups
- Language Code
- Tag(s)
Action
Write
- AudienceRequired
- TagRequired
- Email AddressRequired
Action
Write
- AudienceRequired
- Email AddressRequired
- NoteRequired
Action
Write
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- StoreRequired
- Email AddressRequired
Action
Search
- SearchRequired
- Audience
Action
Search
- AudienceRequired
- Tag nameRequired
Action
Search or write

About Luma

Luma is an event management app that gives you the tools to host delightful events.

Learn more

Related categories

Event Management

About Mailchimp

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.

Learn more