Marketo + Salesforce

Create Salesforce campaign leads from new Marketo leads

Streamline your lead management process with this efficient workflow that connects Marketo and Salesforce. When a new lead is created in Marketo, they will be automatically added to a designated campaign in Salesforce, allowing your team to easily track and engage with potential customers. Enhance your sales and marketing efforts by seamlessly integrating lead data capture and campaign management.

Streamline your lead management process with this efficient workflow that connects Marketo and Salesforce. When a new lead is created in Marketo, they will be automatically added to a designated campaign in Salesforce, allowing your team to easily track and engage with potential customers. Enhance your sales and marketing efforts by seamlessly integrating lead data capture and campaign management.

  1. When this happens...
    MarketoMarketo
    New Lead

    Triggers when a new lead is created.

    TriggerScheduled
  2. automatically do this!
    SalesforceSalesforce
    Add Lead to Campaign

    Adds an existing lead to an existing campaign.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • Form

    Trigger
    Scheduled
    Try It
  • Marketo triggers, actions, and search

    New Program

    Triggers when a new program is created.

    Trigger
    Scheduled
    Try It
    • List

    • Additional Fields

    Trigger
    Scheduled
    Try It
    • Partition

    Action
    Write
    • List

    • Additional Fields

    Trigger
    Scheduled
    Try It
    • Zap Id

    • Program ContextRequired

    • Campaign ContextRequired

    • Program ContextRequired

    • Program Member ContextRequired

    Trigger
    Instant
    Try It
    • ListRequired

    • LeadRequired

    Action
    Write
    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
marketo logo
marketo logo

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.
Learn more

Related categories

  • Marketing Automation

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salesforce logo
salesforce logo

About Salesforce

Salesforce is a leading enterprise customer relationship manager (CRM) application.
Learn more

Related categories

  • CRM (Customer Relationship Management)

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