Marketo + Viral Loops

Add new Marketo leads as participants in Viral Loops campaigns

Easily grow your referral campaigns by connecting Marketo and Viral Loops. With this workflow, every time a new lead is created in Marketo, they'll be added as a participant in your Viral Loops campaign. Simplify your marketing processes and boost engagement with this seamless automation.

When this happens...
New Lead
Triggers when a new lead is created.
TriggerScheduled
automatically do this!
Add Participant
Adds a participant to your campaign
ActionWrite

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Supported triggers and actions

What does this mean?

- Form
Trigger
Scheduled
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New Program
Triggers when a new program is created.
Trigger
Scheduled
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- ListRequired
- LeadRequired
Action
Write
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- E-Mail AddressRequired
- Additional fields to retrieve
- Partition
Action
Search or write

New Conversion Count
Triggers when the conversion count of a participant changes, eg. if they go from 5 conversions to 6. Available only for the Milestone Referral, and Altruistic Referral templates.
Trigger
Instant
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New Participant
Triggers when a new participant is added to your campaign. Available in all templates.
Trigger
Instant
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Reward Redeemed
Triggers when a reward is redeemed via the Campaign Dashboard or the API. Available only for the Milestone Referral, Refer a Friend and Viral Loops for Shopify templates.
Trigger
Instant
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- EmailRequired
Action
Write

- List
- Additional Fields
Trigger
Scheduled
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- List
- Additional Fields
Trigger
Scheduled
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- Partition
Action
Write
- E-Mail AddressRequired
- Additional fields to retrieve
Action
Search
New Conversion
Triggers when a participant from your campaign is converted. Available only for the Universal Referral, Milestone Referral, Online-to-Offline and Altruistic Referral templates.
Trigger
Instant
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Milestone Reached
Triggers when a participant reaches a milestone. Available for the Milestone Referral and Viral Loops for Shopify templates.
Trigger
Instant
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New Referral Count
Triggers when the referral count of a participant changes, eg. if they go from 5 referrals to 6. Available for all templates.
Trigger
Instant
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- EmailRequired
- First name
- Last name
- Referral code
Action
Write
- Participant's EmailRequired
Action
Write