Articles that mention "Mailchimp"

When all-in-one software isn't the best solution for your business

When you're looking for new software to help run your business all-in-one options can sound good, but they aren't always the answer. If you're looking for flexibility in a changing market, a focused product with robust integrations can deliver more value.

5 tips to get the most out of Dreamforce—and stay productive

Salesforce users from around the world will come together for Dreamforce, the cloud CRM's signature conference. This global, hybrid experience includes keynotes, panels, lightning talks, and more.

3 ways to empower your team with automation

The automated workflows that orchestrate tasks behind the scenes are what empower L. Michelle Smith and her team to do our best work. Here's a look inside her tech stack and the Zaps that power it.

Creating an active and engaged community with automation

Because I'm an engineer by trade, I've always understood the value of automating processes to achieve scale. But I was happy to learn that the automation tool I chose to achieve the first two goals, Zapier, would help me accomplish my third goal as well.

How automating our offer process helped us generate more leads and book more calls

Each day hundreds of visitors request offers from multiple providers. If you don’t have the infrastructure to send them what they want, your leads go cold. This is where we started from. Adding automation helped us change that.

Why is Mailchimp so popular?

If you asked the average person to name an email marketing platform, I'd bet almost all of them would say one of two things: "what's an email marketing platform?" or "Mailchimp."

6 ways automation can help you nurture and manage leads

No matter what business you're in, leads—those special contacts that seem most likely to purchase your products or services—are what you most strive for. The more people in your sales funnel, the more potential for new sales and customer retention.

4 ways to automate post-purchase marketing with PayPal and Mailchimp

Online businesses need to manage purchases and communicate with customers.

How to nurture customer relationships with email automation

Email automation seems like the exact opposite of personal communication. What could be less intimate than an email that's sent by a robot? But in practice, email automation can actually increase your personal connection with your audience.

How email automation helped a small business increase conversion rates by 86%

Email marketing is a clear frontrunner when it comes to marketing channels for small businesses. It has a great return on investment, it allows you to speak directly and personally to your audience, and it's easy to measure.