One of the most powerful ways to use an email marketing tool like Constant Contact is to nurture potential customers—and existing ones. With the right strategy, you can turn leads into revenue and existing customers into ambassadors for your brand. 

But using Constant Contact is just the first step in creating an effective nurture strategy. You also have to connect it to the other marketing tools you use every day, like your website, lead gen forms, and events platform. Otherwise, you'll spend a lot of time moving information back and forth instead of doing meaningful work.

That's where Zapier comes in: it connects your business-critical marketing apps—including Constant Contact—into automated workflows that do work for you. Here are some of the most popular ways to use Zapier to turn Constant Contact into a true email marketing powerhouse. 

Table of contents

• Turn website visitors into subscribers

• Engage event attendees

• Create contacts from CRM clients

• Subscribe leads to your newsletter

Turn website visitors into subscribers

Whenever someone fills out a signup form or submits a demo request on your website, they're indicating intent—and you want to act quickly to get them into your lead nurture pipeline. But when you have hundreds or thousands of form submissions every week, you might find that you can't move that info into Constant Contact fast enough to act on those opportunities. 

Instead of manually creating email subscribers for every new form submission, you can fully automate that process with Zapier. Whether you're using Typeform to create your forms or a website platform like Squarespace or Unbounce, you can use these Zaps to move all your new leads into Constant Contact: 

Engage event attendees

Events are a key part of a robust marketing strategy—they let you introduce your brand to a captive audience who might not otherwise know about you. But event follow-up can be challenging, especially if you attract a high number of attendees. You have to chase down their contact information, move it into Constant Contact, and make sure they're on the right email list.

Instead of sorting through those new leads manually, use a Zap to automate the process. You can automatically add event attendees from a registration platform like Eventbrite, a Calendly invite, another email marketing list, and more. 

Create contacts from CRM clients

Most sales and support teams use a customer relationship management (CRM) tool to manage their leads and customers. But from a marketing perspective, that information can feel siloed—especially when it comes to keeping your email marketing lists up to date. If you're working with a high volume of leads or customers, you may spend too much time importing that contact info to Constant Contact. And then you risk missing data, creating duplicates, or just making mistakes. 

Zapier is a great tool for keeping your CRM and Constant Contact in sync with each other. These Zaps will automatically create contacts in Constant Contact whenever there's a new person in your CRM: 

Subscribe leads to your newsletter

If you're running digital ads, tracking new leads through the entire nurture cycle can be incredibly daunting. You probably have multiple lead gen forms live at any given time across a variety of channels like Facebook, LinkedIn, and more. Staying alert for new leads from those ads—and then moving them into Constant Contact—can feel like a never-ending task.

That's where Zapier can really shine: it can automatically add new leads to Constant Contact, regardless of the lead source. 

Create powerful email nurture workflows

Constant Contact is a great email marketing platform, so why not make it even better? By using Zapier to connect it to the other apps you use every day, you can create powerful workflows that nurture new leads from the moment they express interest to the second the ink dries on their contact—and afterward, too. 

And this is just the start of what you can do with Constant Contact and Zapier. What will you automate first?