Cold email outreach is a powerful tool for businesses, but it's often a time sink. Crafting personalized messages, managing follow-ups, and tracking responses can be difficult to keep up with as your business scales.
This is where lemlist, a specialized cold email tool, shines. It helps you create engaging, personalized campaigns and automatically tracks how recipients interact with your messages.
But even with lemlist's efficiency, there's still more you can do. By connecting lemlist to other apps, you can eliminate manual data entry, keep your team informed, and streamline your workflows—all automatically. Here's how you can use Zaps—Zapier's automated workflows—to transform lemlist email outreach from a time-consuming chore into an efficient, results-driven process.
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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Track subscribers in a spreadsheet
Tracking subscriber information in a spreadsheet is often the first step for many sales and marketing teams to organize and analyze their outreach efforts. Spreadsheets offer the flexibility and simplicity for quick overviews, segmentation, or even deeper data analysis.
For example, you might want to track how different subscribers engage with your emails—who opened them, who clicked on links, and who responded—to identify patterns or prioritize follow-ups. They also allow for custom reporting that may be more tailored than what's available directly in lemlist, giving you the ability to analyze subscriber behavior at a granular level or share reports with stakeholders in a more familiar format.
However, manually updating these spreadsheets can be a time-consuming, error-prone task, especially as your subscriber base grows. But that doesn't have to be your MO. Instead, you can use automation to automatically log subscriber information directly into your preferred spreadsheet or database tool.
Add new lemlist email activity to Google Sheets as rows
Add new lemlist activities to Google Sheets as multiple spreadsheet rows
Create or update Airtable records whenever new activities occur in lemlist
Add subscribers to your CRM
Manually keeping your CRM updated with information from lemlist can quickly become a bottleneck for your sales process. Consider the amount of time and effort it takes to constantly transfer data across systems—logging new contacts, updating lead statuses, recording email interactions. It's hard to keep up with as your business scales and you get more emails.
This lag in information flow can inhibit your sales team's momentum, leading to missed follow-ups or delayed responses to promising leads. Manually moving data can also leave room for human error, like missing important updates or duplicating entries.
Instead, use automation to keep your CRM as up to date as possible. These Zaps will automatically create or update contacts in your CRM whenever there's new subscriber activity in lemlist, capturing all the relevant details in real time. This way, your sales pipeline is always updated and ready for your sales team to take action on the latest leads.
Create or update HubSpot contacts for new email activities in lemlist
Add new lemlist email activity to Pipedrive as people
Create or update opportunities in LeadConnector for new activities in lemlist
Keep your team informed
When there's activity in lemlist, you want to mobilize your team as quickly as possible to act on those opportunities. Whether it's a new subscriber, an email click, or a reply from a lead, those are key moments where timely follow-up can make or break a potential deal. The longer the delay, the colder the lead becomes.
Instead of manually alerting your team yourself or having them constantly check lemlist for the latest info, let automation do the heavy lifting. Whenever there's a new subscriber, email click, or reply in lemlist, Zapier will automatically notify your team in their inbox or team chat so they're ready to take action. Maximize your team's chances of engaging prospects when they're most interested with these instant notifications.
Send channel messages in Slack for new lemlist activities
Send direct messages in Slack for new activities in lemlist
Notify Microsoft Teams with channel messages for new lemlist activities
Capture new leads in lemlist
Manually importing leads into lemlist can slow down your outreach process. Automation ensures that new prospects are added to your campaigns immediately, so they can start receiving your personalized sequences without delay. Whether your new leads are coming from Facebook or LinkedIn ads, Calendly meetings, or form submissions, automation makes it easy to nurture those leads as soon as they enter your pipeline.
By eliminating the lag time that comes with manual imports, you can respond to leads faster, engage them while they're still warm, and build momentum in your sales process. This not only improves your efficiency in prospecting, but also increases the likelihood of turning those new prospects into loyal customers.
Add new leads from Facebook Lead Ads to lemlist as leads
Add new Typeform entries to lemlist campaigns as leads
Add new LinkedIn Ads lead gen form responses as leads in lemlist campaigns
Automate your outreach with lemlist
Automating Lemlist transforms your outreach from a series of manual tasks into a streamlined system of seamlessly connected workflows. You'll save time and follow up more consistently and quickly, with less human error. Automation also allows your team to focus on high-value tasks, like personalizing messages and closing deals.
The result? A more efficient, scalable outreach process that can significantly boost your response rates and conversions.
And that's just the start of what you can do with lemlist and Zapier. What will you automate first?
