• Home

  • Automation with Zapier

  • Automation inspiration

Automation inspiration

3 min read

4 ways marketers can automate data analytics

By Jack Beaudoin · April 13, 2023

If analyzing the efficiency and effectiveness of your marketing efforts falls on your shoulders, you're probably what people in the profession call—pardon the jargon—"really, really, busy."

With the amount of information available to track your results and the number of tools you need to pass this information between, turning all that raw data into readable, actionable insight is a tall and tedious task.

With Zapier, you can connect lead data and customer touchpoints to analytics tools to streamline your reporting and automatically generate a complete picture of your campaign performance. When apps lack built-in integrations, Zapier's automated workflows ensure a seamless connection between data sources and analytics.

To kickstart your marketing analytics automation journey, we've crafted a workflow template playbook for efficiently and accurately automating your marketing analytics and reporting.

Zapier is the leader in workflow automation—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.

Table of contents

  • Track data in one central location

  • Track performance in a database app

  • Add information to your favorite analytics tool

  • Share data insights with your team

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Track data in one central location

Life would be so much simpler if all your leads and campaign metrics came from one channel, right? Since that's probably not happening in this life, you need to find a way to gather all the data coming in from multiple sources and funnel it to one central location.

In a spreadsheet

With these templates, you can take lead data and campaign metrics from multiple sources and add them to one spreadsheet, creating a hub for all your marketing data.

Add new Facebook Lead Ads leads to rows on Google Sheets

Add new Facebook Lead Ads leads to rows on Google Sheets
  • Facebook Lead Ads logo
  • Google Sheets logo
Facebook Lead Ads + Google Sheets

Add new leads in LinkedIn Ads to Google Sheets rows

Add new leads in LinkedIn Ads to Google Sheets rows
  • LinkedIn Ads logo
  • Google Sheets logo
LinkedIn Ads + Google Sheets

Create Google Sheets row(s) for new TikTok Lead Generation leads

Create Google Sheets row(s) for new TikTok Lead Generation leads
  • TikTok Lead Generation logo
  • Google Sheets logo
TikTok Lead Generation + Google Sheets

Generate rows in Google Sheets for the start of new Google Ads campaigns

Generate rows in Google Sheets for the start of new Google Ads campaigns
  • Google Ads logo
  • Google Sheets logo
Google Ads + Google Sheets

Add rows to a Google sheet for new Hotjar incoming feedback responses

Add rows to a Google sheet for new Hotjar incoming feedback responses
  • Hotjar logo
  • Google Sheets logo
Hotjar + Google Sheets

Save new BDOW! email subscribers to a Google Sheets spreadsheet

Save new BDOW! email subscribers to a Google Sheets spreadsheet
  • BDOW (FKA Sumo) logo
  • Google Sheets logo
BDOW (FKA Sumo) + Google Sheets

In a project management tool

While Google Sheets is the Swiss Army Knife of data storage, project management apps can help turn that information into action and outcomes. Automating data entry for tools like Airtable, Trello, and Productboard can help your team spend less time managing projects and more time optimizing campaigns.

Create new records in Airtable for new Hotjar survey responses

Create new records in Airtable for new Hotjar survey responses
  • Hotjar logo
  • Airtable logo
Hotjar + Airtable

Create Trello cards from new Hotjar survey responses

Create Trello cards from new Hotjar survey responses
  • Hotjar logo
  • Trello logo
Hotjar + Trello

Create a new note in Productboard for each new Hotjar survey response

Create a new note in Productboard for each new Hotjar survey response
  • Hotjar logo
  • Productboard logo
Hotjar + Productboard

Create Asana tasks from new tasks for SEMrush site audit campaigns

Create Asana tasks from new tasks for SEMrush site audit campaigns
  • SEMrush logo
  • Asana logo
SEMrush + Asana

Add new tasks to ClickUp for each new task for a site audit campaign in SEMrush

Add new tasks to ClickUp for each new task for a site audit campaign in SEMrush
  • SEMrush logo
  • ClickUp logo
SEMrush + ClickUp

Create new issues in Jira for each task from a site audit in SEMrush

Create new issues in Jira for each task from a site audit in SEMrush
  • SEMrush logo
  • Jira Software Cloud logo
SEMrush + Jira Software Cloud

Track performance in your database app

It's hard to beat a purpose-built app like MySQL or Databox for managing your data. In addition to scalability, these apps are also flexible enough to serve as the data infrastructure for practically any analytics operation you require. 

With the Zaps below, you can easily and automatically keep them up to date with new lead activity as it happens.

Add new Facebook Lead Ads respondents to your MySQL database

Add new Facebook Lead Ads respondents to your MySQL database
  • Facebook Lead Ads logo
  • MySQL logo
Facebook Lead Ads + MySQL

Create new rows on a MySQL table with details for new LinkedIn Lead Gen Form leads

Create new rows on a MySQL table with details for new LinkedIn Lead Gen Form leads
  • LinkedIn Ads logo
  • MySQL logo
LinkedIn Ads + MySQL

Add new Google Ads leads to MySQL rows

Add new Google Ads leads to MySQL rows
  • Google Ads logo
  • MySQL logo
Google Ads + MySQL

Log new TikTok Lead Generation leads in MySQL rows

Log new TikTok Lead Generation leads in MySQL rows
  • TikTok Lead Generation logo
  • MySQL logo
TikTok Lead Generation + MySQL

Push Databox custom data for new or updated Google Sheets rows

Push Databox custom data for new or updated Google Sheets rows
  • Google Sheets logo
  • Databox logo
Google Sheets + Databox

Increase Databox counters for new invitee created events in Calendly

Increase Databox counters for new invitee created events in Calendly
  • Calendly logo
  • Databox logo
Calendly + Databox

Increase Databox counters for new entries in Typeform

Increase Databox counters for new entries in Typeform
  • Typeform logo
  • Databox logo
Typeform + Databox

Add information to your favorite analytics tool

Spreadsheets and databases excel (no pun intended) at revealing relationships and producing population-based insights. A good analytics software, though, provides the tools to drill down even further, enabling you to move from correlation to causation.

Keep track of form entries

The Zap templates below can help you start analyzing form responses as soon as they're submitted.

Add or update contacts in SegMetrics for Kajabi form submissions

Add or update contacts in SegMetrics for Kajabi form submissions
  • Kajabi logo
  • SegMetrics logo
Kajabi + SegMetrics

Create Google Analytics measurements with new leads in Google Ads

Create Google Analytics measurements with new leads in Google Ads
  • Google Ads logo
  • Google Analytics logo
Google Ads + Google Analytics

Add new leads

The pipeline begins with new leads. These Zap templates will enable you to instantly bring new lead data into your analytics platform, so you can use source information to decide which campaigns provide the most bang for your buck.

Create Google Analytics measurements from new TikTok Lead Generation Ads leads

Create Google Analytics measurements from new TikTok Lead Generation Ads leads
  • TikTok Lead Generation logo
  • Google Analytics logo
TikTok Lead Generation + Google Analytics

Track page views in SegMetrics for new leads from Facebook Lead Ads

Track page views in SegMetrics for new leads from Facebook Lead Ads
  • Facebook Lead Ads logo
  • SegMetrics logo
Facebook Lead Ads + SegMetrics

Track your subscribers

Your most loyal customers and fans are probably among your most active email subscribers. Use these Zaps to trigger new insights based on responses to email campaigns or changes to subscriptions.

Create Google Analytics measurements for new Mailchimp subscribers

Create Google Analytics measurements for new Mailchimp subscribers
  • Mailchimp logo
  • Google Analytics logo
Mailchimp + Google Analytics

Subscribe new Ghost subscribers to HubSpot as contacts

Subscribe new Ghost subscribers to HubSpot as contacts
  • Ghost logo
  • HubSpot logo
Ghost + HubSpot

Update customer journey progress

Get a clear picture of your customer journey by using a customer action—like booking an appointment, advancing along a sales funnel, or updating contact information—as a trigger to update your analytics tool.

Add or update contacts in SegMetrics from new purchases in Kajabi

Add or update contacts in SegMetrics from new purchases in Kajabi
  • Kajabi logo
  • SegMetrics logo
Kajabi + SegMetrics

Add or update contacts in SegMetrics for new contact activity in ClickFunnels Classic

Add or update contacts in SegMetrics for new contact activity in ClickFunnels Classic
  • ClickFunnels Classic logo
  • SegMetrics logo
ClickFunnels Classic + SegMetrics

Share insights with the team

In years past, data often moved at the speed of weekly reports. Today, you want to share information as soon as possible—distributing it to the right person at the right time to accelerate sales or respond to problems.

With the Zaps below, you can update your team and your dashboards instantly without needing to wait until the next team meeting.

Send a channel message in Slack for new survey responses in Hotjar

Send a channel message in Slack for new survey responses in Hotjar
  • Hotjar logo
  • Slack logo
Hotjar + Slack

Send emails or get email notifications via Gmail for new BDOW! subscribers

Send emails or get email notifications via Gmail for new BDOW! subscribers
  • BDOW (FKA Sumo) logo
  • Gmail logo
BDOW (FKA Sumo) + Gmail

Send Slack messages for new subscribers on BDOW!Me

Send Slack messages for new subscribers on BDOW!Me
  • BDOW (FKA Sumo) logo
  • Slack logo
BDOW (FKA Sumo) + Slack

Send Slack messages to Geckoboard as text updates

Send Slack messages to Geckoboard as text updates
  • Slack logo
  • Geckoboard logo
Slack + Geckoboard

Update Geckoboard numbers daily with Schedule by Zapier

Update Geckoboard numbers daily with Schedule by Zapier
  • Schedule by Zapier logo
  • Geckoboard logo
Schedule by Zapier + Geckoboard

Update Geckoboard for new entries in Typeform

Update Geckoboard for new entries in Typeform
  • Typeform logo
  • Geckoboard logo
Typeform + Geckoboard

Scale your analytics efforts with automation

Given the data tsunami that marketers are experiencing today, it's critical to separate the signal from the noise. Without the ability to analyze volumes of data, it's impossible to know your customers' habits, desires, and needs. 

So ask yourself: How fast and reliable is your data? Can you trust that it's up to date? If not, automation could be the key to helping you scale your analytics efforts.

Related reading:

  • 4 automated workflows for your business analytics tools

  • Automation for reports, charts, and dashboards

  • Automate your marketing operations and processes

  • How to build an analysis assistant with ChatGPT

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

tags

Related articles

Improve your productivity automatically. Use Zapier to get your apps working together.

Sign up
See how Zapier works
A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'