ConditionalVisibility

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Automation inspiration

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Google Ads

Google's Customer Match allows advertisers to build custom lists for better retargeting. However, it takes active and ongoing work to make sure that your lists are up to date—which is time-consuming if you're doing this manually.

How to use automation with Google Customer Match for better audience targeting

Add your current subscribers to a custom audience to ensure that the right people are seeing your ad content. This integration makes that easy. Once it's set up, each new Mailchimp subscriber will be automatically added to a specified Google Ads customer list.

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.

Mailchimp

Triggers when a new campaign is created or sent.

New Campaign

Triggers when a recipient opens an email in a specific campaign.

Email Opened

Triggers when a recipient clicks a pre-specified link in your campaign.

Link Clicked

Triggers when a new audience is added to your MailChimp accounts.

New Audience

Triggers when a new customer is added to a selected store.

New Customer

Triggers when a new subscriber is added to an audience.

New Subscriber

New Order

Triggers when any current subscriber unsubscribes from an audience.

New Unsubscriber

Triggers when a subscriber is added to a Tag within a List.

New Subscriber With Tag

Triggers when a subscriber is added to a segment or tag within an audience.

New Subscriber in Segment or Tag

Triggers when a subscriber is added or updated in an audience.

New or Updated Subscriber

Find a Campaign

Find Customer

Find Tag

Searches for a new subscriber on your MailChimp audience.

Find a Subscriber

Find or Create Campaign

Find or Create Tag

Find or Create Subscriber

Archive Subscriber

Create Campaign

Get report details for a specific sent campaign.

Campaign Report

Get report details for a specific link clicks.

Click Report

Create Tag

Creates a custom event for an existing subscriber.

Create Custom Event

Creates a new audience in your MailChimp account.

Create Audience

Add a new subscriber to an audience of your choosing. Can be used to update an existing subscriber too.

Add/Update Subscriber

Unsubscribe or delete a contact by email address within an audience.

Unsubscribe or Delete Contact action

Removes a subscriber by email address from a tag within an audience.

Remove Subscriber from Tag

Sends a campaign to all subscribers in an audience, segment, or tag.

Send Campaign

Adds a new note to an existing subscriber.

Add Note to Subscriber

Add an email address to a tag within an audience. Note: the email address **must already be subscribed to the audience**, or this will fail.

Add Subscriber to Tag

Custom Actions (Beta)

This is an advanced action which makes a raw HTTP request that includes this integration's authentication.

API Request (Beta)

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Triggers whenever a new campaign is created in Google Ads.

Triggers whenever a new lead is created from a Lead Form Extension.

New Lead Form Entry

Finds a Google Ads Campaign whose id matches the provided input.

Find Campaign by Id

Finds a Google Ads Campaign whose names matches the provided input.

Find Campaign by Name

Find Customer List

Finds a customer list by name. Optionally creates a new customer list.

Find or Create Customer List

Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

Add Contact to Customer List With Email

Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

Add Contact to Customer List

Creates a customer list in Google Ads Audience Manager.

Create Customer List

Creates a report on specified data from your campaigns/ads.

Create Report

Remove Contact From Customer List

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

Send Offline Conversion

Sets the status of a Google Ads campaign.

Set Campaign Status

Add new Mailchimp subscribers to Google Ads customer lists

Looking for a new way to get more sales from current customers? Add them to a list to send them ads. It's easy with this integration. After this Zap is set up, simply add an ActiveCampaign contact to a specified list and they'll be automatically added to a Google Ads custom list!

ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.

ActiveCampaign

Triggers when a Custom Object record is created or updated.

New or Updated Custom Object Record

Triggers when a custom object record is deleted in ActiveCampaign

Custom Object Record Deleted

Triggers when a deal task has been completed.

Deal Task Completed

Triggers when a new account is added or an existing account's details are updated.

New or Updated Account

Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

New Automation Webhook

Triggers when a contact email address bounces from a sent campaign.

New Campaign Bounce

Triggers when a contact clicks a link in a campaign message (will only run once for each unique link).

New Campaign Link Click

Triggers when a contact opens a campaign (will trigger once per contact per campaign).

New Campaign Open

Triggers when a new campaign starts sending.

New Campaign Starts Sending

Triggers when a contact unsubscribes as a result of a campaign email sent to them.

New Campaign Unsubscribe

Triggers when a new contact note is added.

New Contact Note

Triggers when a new contact task is created.

New Contact Task

Triggers when a new deal note is created.

New Deal Note

Triggers when a new deal task is created.

New Deal Task

Triggers when a new deal is created or existing deal is updated.

New Deal Added or Updated

New Contact

Triggers when a new contact is added to a list.

New Contact Added to List

Triggers when an existing contact details are updated.

Updated Contact

Triggers when a new contact is added or existing contact's details are updated.

New or Updated Contact

Triggers when a a Tag is added or removed from a Contact

Tag Added or Removed From Contact

Find Account

Finds a contact by email address, ID, or phone.

Find Contact

Find Contact Task

Finds an existing deal by title or email.

Find Deal

Looks for a Deal and if found, returns the User that owns the Deal

Find Deal Owner

Find Deal Task

Find User

Create Account

Update Account

Creates a new account or updates an existing account.

Create or Update Account

Creates a new contact, or updates an existing contact.

Create or Update Contact

Create Deal (Deprecated)

Adds an existing contact into any automation.

Add Existing Contact to Automation

The contact will be removed from this active automation

Remove Contact From Automation

Adds a contact to an ActiveCampaign account

Add Contact to Account

Add Contact Note

Add/Remove Tag From Contact

Create or Update Contact Task

Creates a new custom object record or update an existing record

Create or Update a Custom Object Record

With a deal ID and a contact ID set the corresponding contact as a secondary on the deal. Optionally set the role. If the Deal has no Primary contact set, this contact will be set as Primary if you DO NOT select a role.

Add Secondary Contact to Deal

Create Deal

Add Note to Deal

Create or Update Deal Task

Update Deal

Subscribes a Contact to a List it is not currently associated with, or Unsubscribes a Contact from a list is currently associated with.

Subscribe or Unsubscribe Contact From List

Creates a custom website or application event.

Create Tracked Event

Save new contacts added to ActiveCampaign lists to Google Ads customer lists

Got a new contact? Make sure they are on your list to receive the most relevant advertising. Zapier makes that easy. Just set up this integration and your customer match lists will be updated from Pipedrive.

Pipedrive is sales pipeline and CRM software for deal makers. Get super-organized. Close deals in less time. iOS and Android apps let you take your pipeline with you anywhere.

Pipedrive

New Activity

Triggers when an activity newly matches a Pipedrive filter for the first time.

Activity Matching Filter

New Deal

Triggers when a deal newly matches a Pipedrive filter for the first time.

Deal Matching Filter

New Lead

New Note

Triggers when a new organization is created.

New Organization

Triggers when an organization newly matches a Pipedrive filter for the first time.

How to use automation with Google Customer Match for better audience targeting

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