Articles that mention "Google Ads"

Track offline conversions in Google Ads with Zapier

If your sales process starts online but then ends offline, with a final sale or deal that happens via phone, email, or in person, you should consider using offline conversion tracking to find the people who would be most likely to convert.

Google Workspace automation

Google makes some of the most popular—and powerful—software on the web. But automation can make Google Workspace even more versatile. Zapier connects to most of Google's best known apps.

6 ways to automate Google Ads with Zapier

Without a reliable way to keep your sales data organized and updated, you'll waste precious hours on manual data entry and missed opportunities. Here's how to supercharge Google Ads with automation.

Google Ads vs. Facebook ads: Why you need both for a full-funnel approach

Ever since they had the option, businesses have asked: which online advertising platform is the best investment, Google Ads or Facebook ads? The answer: how about both?

6 Google Ads mistakes that will drain your ad spend

Save your advertising budget by avoiding these 6 Google Ads mistakes.

5 Google Ads tips to get the most out of your advertising campaigns

I reached out to several Google Ads experts in my network and asked them to share a few insightful tips that have helped them level up their Google Ads campaigns. 

All 9 types of Google Ads, explained

There are nine types of Google Ads. Here's how to pick the right campaign type for your product or business.

11 Google Ads examples (and how to use their strategies)

The truth is, there's no silver bullet for Google Ads success. That's why I think the best way to come up with a strategy is to see what other folks are doing.

Optimize your ads with automation

Every ad and campaign needs to be carefully monitored. You also need to worry about purchase tracking, incoming lead forms, and messages—all across multiple platforms. Fortunately, you can use automation to streamline every aspect of your campaigns.

Automatically send lead information to your ad tools

Never miss a warm lead with easy, automatic ad targeting. Use Zapier to send leads from other apps to custom audiences in your ad tools.