Articles that mention "Google Ads"

How ServiceTitan uses Zapier and Google Ads to scale

Learn how ServiceTitan uses Zapier to easily send their Google Ads data, to the right place, at the right time—all with the highest security standards in place.

6 Google Ads mistakes that will drain your ad spend

Save your advertising budget by avoiding these 6 Google Ads mistakes.

5 Google Ads tips to get the most out of your advertising campaigns

I reached out to several Google Ads experts in my network and asked them to share a few insightful tips that have helped them level up their Google Ads campaigns. 

How to target thousands of locations with one ad campaign and one landing page

Here, I'm going to share how we were able to scale our geo-targeted ad campaigns: using dynamic keyword insertion in Google Ads combined with dynamic text replacement on Unbounce landing pages.

How SMBs can run ad campaigns like the Fortune 500

Many SMBs can't take advantage of every component of every ad platform—they lack the development resources of their bigger competitors.

Easily match new leads with the right Google ads

Whether your email newsletter subscribers are already customers or they have the potential to be, you'll probably want an easy way to get your ads in front of them—without having to manually transfer customer data between your apps.

Automatically send lead information to your ad tools

Never miss a warm lead with easy, automatic ad targeting. Use Zapier to send leads from other apps to custom audiences in your ad tools.

How to use automation with Google Customer Match for better audience targeting

Google's Customer Match allows advertisers to build custom lists for better retargeting. However, it takes active and ongoing work to make sure that your lists are up to date—which is time-consuming if you're doing this manually.

Quickly take action on your Google lead form responses with automation

Google developed an ad extension, called a Google lead form extension, that allows companies to collect information from potential customers from their search ads.

How Fluent uses Zapier to match the right brand with the right audience

As any business knows, most customer relationships start with intent. Whether that's intent to buy, download an app, or learn more about a brand, connecting the dots for consumers begins and ends with the right kind of targeted advertising.