RevOps automation collection

SEO vs. PPC: Which to choose for your growing business

Two of the main marketing strategies you'll hear about as a growing business are search engine optimization (SEO) and pay-per-click advertising (PPC). Here we'll talk about what each one does and how to know which one you should be focusing on.

Optimizing your product mix: The Goldilocks of business strategy

Remember Goldilocks? She stumbles upon an empty house and finds three bowls of porridge. The first one is too hot, the second one is too cold, and the last one is just right. 

Why a podcast is the perfect growth tool for your small business

As head of content for Plant Sumo, I was tasked with growing the business, creating potential PR and marketing opportunities, and making the brand stand out without breaking the bank. I did it by starting a podcast. 100% independently.

How StayDigital uses Zapier to track events in ActiveCampaign without a developer

When basic website tracking isn't enough, you may want to turn to more advanced behavioral tracking.

Automation helped this Australian marketing agency run hundreds of profitable campaigns

Like many small businesses, Eloquent is familiar with the adage "do more with less." But resourcefulness can only take a small team so far. Zapier automation helped Eloquent refine processes and drive more than 500 profitable campaigns for their clients.

Media training 101 for small businesses

Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it.

How automation helped me reach out to sources for a roundup post on my blog

Blogging is an outstanding way to get your voice out and be heard. This is especially true for brands looking to boost awareness to an audience outside of their local reach. Automation helped me make fast work of the task.

Consistency: The not-so-secret ingredient in excellent customer service

I remember one morning driving to work and stopping at a corner cafe to grab a quick coffee. The closed sign was still up. I looked at the time and glanced down at their business hours on the door. They were supposed to be open at 8:00 a.m.—it was 8:10.

5 ways to automate your sales journey with Zendesk Sell

In sales, speed is key. The folks behind behavioral science have long been pushing data that supports this notion: every minute you wait to contact a potential buyer is a minute you waste.

Is link building worth it for small businesses?

For a long time, any SEO campaign could be summed up with two general goals: Produce better content. Find quality backlinks.