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Kyrah Stewart at Sephora Collections #lipstories launch

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Frank Body retweeting one of their fans

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Retail marketing was traditionally about expansion and new markets, but that's changed since the rise of eCommerce. Like a flipped switch, the game is now about retention and customer loyalty.

7 eCommerce Marketing Strategies to Build a Loyal Following

Many businesses, non-profits, and other organizations use WordPress blogs to publish content and stories about what they do. Often times you'll want to share these posts to a Facebook Page.

WordPress is web software you can use to create a beautiful website or blog. Nearly 20% of the top 10 million websites and over 60 million people have chosen WordPress to power the place on the web they call "home".

WordPress

New Comment

New Media

New Post

Updated Post

Updated User

New User

Find Post

Finds a user with a default user role. Does not search users with custom roles created by plugins.

Find User

Find or Create User

Upload a new media file, which can be used as featured media.

Upload Media

Create Post

Update Post

Create User

Custom Actions (Beta)

This is an advanced action which makes a raw HTTP request that includes this integration's authentication.

API Request (Beta)

Facebook Pages lets you connect with your customers, fans and followers on the world's largest social network. Share relevant content to engage people who Like your page, create events to build and grow your community, and run a Facebook ad campaign by targeting location, age and more.

Facebook Pages

Triggers when your page is mentioned or tagged in a post.

New Page Mention / Tag

Triggers when anyone (including you) posts to your Page's Timeline.

New Post to Your Timeline

Triggers when you post to your Page's Timeline.

New Post by You

Triggers when your Facebook Page receives a new recommendation.

New Recommendation

Changes the profile picture of a Facebook Page.

Change Page Profile Photo

Uploads a photo to your Facebook Page and posts it to the stream.

Create Page Photo

Generates page post insights. You can include multiple metrics.

Page Post Insights

Create a new page "stream" post on a page.

Create Page Post

Uploads a video to your Facebook Page and posts it to the stream.

Create Page Video

Post new WordPress posts to your Facebook page

Whenever you publish a post on your WordPress site, there are several social networks you want to update. This Zapier integration automatically adds those new WordPress posts to Buffer, making it easy to share them on Twitter, Facebook, LinkedIn and Google+.

Manage your social media marketing together with Buffer's tools to schedule posts, analyze performance, and publish to a half-dozen social networks from one app.

Buffer

New Channel

Triggers when a new item has been sent for approval. (Requires Team Plan)

New Contribution Item

Triggers when a new draft has been added.

New Draft Item

New Idea Item

Triggers when a new update has been added to the queue.

New Queue Item

Triggers when a new update has been sent.

New Sent Item

New Tag

Triggers when a tag is assigned to an idea.

Tag Assigned to an Idea

Triggers when a tag is assigned to post or draft.

Tag Assigned to a Post or Draft

Create Idea

Pause Queue

Add an item to your queue or send an update immediately to any of your Buffer channels.

7 eCommerce Marketing Strategies to Build a Loyal Following

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