Facebook automation: 6 ways to streamline Facebook Pages

Facebook Pages lets businesses promote their brand and start conversations with customers or prospects interested in learning more about their services. Your Facebook Page should be a central location where you share reviews, events, and anything else your audience might want to know. 

While setting up a Facebook Page is easy, keeping it up to date while still growing your business can be tricky. The solution is Facebook automation. Let's dive in.

Table of contents

• What is Facebook automation?

• Share content across platforms

• Use AI to to manage and analyze your social activity

• Manage your online reviews and customer testimonials

• Post on a schedule

• Send notifications for new posts

• Promote company events

What is Facebook automation?

Facebook automation refers to the act of automating one of your Facebook apps with an automation tool or app. This lets you streamline, manage, and optimize tasks you'd normally do manually. 

Facebook automation can encompass a range of tasks—from scheduling posts to managing lead generation and conversions. These automated actions can significantly enhance marketing campaigns, audience engagement, lead capture, and customer service efforts, saving time and resources in the process. 

With Zapier, you can take Facebook automation to the next level. Zapier integrates with Facebook's suite of apps, including Facebook Pages, Facebook Lead Ads, Facebook Messenger, and more.

Below we've collected some of our favorite automation ideas specific to Facebook Pages so that you can automatically share content across platforms, notify the right teams about new posts, and promote events.

Popular ways to automate Facebook Pages

There are plenty of ways you can use automation to better manage your Facebook Page. Let's take a look at the most popular options:

Share content across platforms

If your company has a blog or you regularly post YouTube videos, you should be sharing that content on your social feeds. But copying and pasting your different types of content to Facebook gets tedious fast. 

Instead, let automation do the heavy lifting. These Zaps let you share RSS content from your blog, new videos, and other social content directly to your Page, giving your audience plenty of engaging content and keeping your social calendar full. 

You can also automate in the other direction. These Zaps push Facebook posts to other platforms like LinkedIn or Instagram (useful if you're connecting multiple pages). You can even post across Facebook accounts if your brand manages multiple profiles.

Use AI to to manage and analyze your social activity

Don't have the time or resources to write Facebook posts at scale? Or maybe you've started receiving a lot of recommendations and need help analyzing or categorizing them? 

Whatever the case, AI tools like ChatGPT or Claude can create posts or sort through recommendations based on information in other apps. Zapier will then send that information to Facebook or elsewhere for your review. Here are a few Zap templates to get you started: 

Manage your online reviews and customer testimonials

Reviews and customer testimonials are a powerful marketing tool, and displaying them on your company's Facebook page lends you credibility in the eyes of casual social media users. 

But who has the time to copy and paste the reviews you collect from your different business tools? Instead, use these Zaps to automatically duplicate each new review from your other apps into a Facebook page post. 

Post on a schedule

Posting regularly on your social media page is key to keeping your audience engaged. But posting content multiple times a day can take its toll. You have enough admin to keep up with. 

Instead of manually searching for content and posting, use these Zaps to post your content on a daily or weekly basis. That way, you can keep an active feed while sticking to a schedule. 

Send notifications for new posts

Your Facebook page is a great way to communicate with your current and potential customers—but keeping your team up to date is just as important. They should be aware anytime a new Facebook post goes live so they know what has (and hasn't) been announced or shared publicly. This keeps your communications team organized and ensures everyone is on the same page.

Whether your team uses Slack or Discord, these Zaps will share new Facebook Pages posts to your team's internal messaging app.

Promote company events 

Do you regularly host events like company webinars or workshops? One of the best ways to spike up attendance rates is by letting your followers know about it. 

Forget the manual updates. With these Zaps, you can automatically create promotional posts on Facebook every time a new event is created in Google Calendar or Eventbrite. That way, your followers will be the first to know about upcoming events. 

Use automation to make social media management a breeze

Facebook Page setup and management can be time-consuming, but Facebook automation goes a long way to making it a painless process. 

With Zapier, you and your social team can get the time to focus on strategy, engagement, and optimization so that your entire social strategy becomes more impactful overall. 

And this is just the start of what you can do with Facebook Pages and Zapier. What will you automate first?

This article was originally published in November 2021, with previous contributions by Ana Goter and Nicole Replogle. It was most recently updated by Elena Alston in September 2024.