ConditionalVisibility

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App comparisons

Klaviyo vs. Mailchimp

Klaviyo

Mailchimp

I spent a lot of time exploring each app, comparing their strengths and weaknesses, and here, I'll lay out the main differences between Klaviyo and Mailchimp—so you can choose the best tool for you.

Klaviyo vs. Mailchimp: Which email marketing app is best for you? [2025]

Make email marketing easy with this integration, which automatically imports new leads to your marketing app as they come in. Once this automation is active, Zapier will add each new lead you get from a Leadpages form as a new subscriber on Klaviyo so they're ready for your email nurturing to begin.

Leadpages

Add new Leadpages leads to Klaviyo as subscribers

Got a new contact? Make sure they are on your list to receive the most relevant advertising. Zapier makes that easy. Just set up this integration and your customer match lists will be updated from Klaviyo.

Google Ads

Add contacts to a Google Ads customer list for new events on Klaviyo

Add your current subscribers to a custom audience to ensure that the right people are seeing your ad content. This integration makes that easy. Once it's set up, each new Mailchimp subscriber will be automatically added to a specified Google Ads customer list.

Add new Mailchimp subscribers to Google Ads customer lists

After you set up this integration, Zapier will automatically add new subscribers to your Mailchimp list when they get added to a new row in a spreadsheet. 

Google Sheets

Add subscribers to Mailchimp for new Google Sheets rows

Klaviyo vs. Mailchimp: Which email marketing app is best for you? [2025]

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