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7 min read

What is a personal CRM—and should you use one?

By Anna Burgess Yang · January 23, 2025
A cog with a heart, dollar sign, smiley face, and star surrounding it, representing a CRM.

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Anna Burgess Yang

Anna Burgess Yang is a former product manager turned content marketer and journalist. As a niche writer, she focuses on fintech and product-led content. And as a workflow geek, she is obsessed with tools and automation. Find her at annabyang.com.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'