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7 min read

The human side of business: Using your personal story in brand marketing

By Alex Willen · March 19, 2021
Hero image of a screenshot of a headline: "As COVID-19 forced businesses to close, owners have had to figure out what to do next"

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Alex Willen

Alex Willen is the Founder of Cooper's Treats, a premium dog treat business that he founded during the pandemic. He spent a decade as a product manager in Silicon Valley before leaving to start his own business, and he's never looked back. He lives in San Diego, CA with his wife Maggie and two dogs, Cooper and Maple.

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