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7 min read

Why the product experience should be front and center in eCommerce

Take time to think through your customers' experience with physical products

By Alex Willen · February 12, 2021
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Alex Willen

Alex Willen is the Founder of Cooper's Treats, a premium dog treat business that he founded during the pandemic. He spent a decade as a product manager in Silicon Valley before leaving to start his own business, and he's never looked back. He lives in San Diego, CA with his wife Maggie and two dogs, Cooper and Maple.

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