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7 min read

Start small: Getting your first customers through small-scale marketing tactics

By Alex Willen · January 4, 2021
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Alex Willen

Alex Willen is the Founder of Cooper's Treats, a premium dog treat business that he founded during the pandemic. He spent a decade as a product manager in Silicon Valley before leaving to start his own business, and he's never looked back. He lives in San Diego, CA with his wife Maggie and two dogs, Cooper and Maple.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'