Articles tagged "Automation"

The value of transparency: Letting your customers see the data you see

I'm the co-founder of Service Direct, an advertising technology company based in Austin. We offer lead generation solutions for local service businesses, and we like to think we take a lot of the complexity and risk out of marketing for small businesses.

3 ways to automate your event marketing

Event marketing is one of the toughest jobs around. By automating repetitive, behind-the-scenes tasks, you can free up time to focus on providing a high quality event experience.

Why client onboarding may be blocking business growth (and how to un-block it)

We took a hard look at how we onboard new clients at Audience Ops, the blog content service that I started a few years earlier. What seemed to work for our earliest clients simply wasn't scaling as the business started maturing.

4 ways to improve your real estate business with automation

Every step you take as a Realtor is aimed at one outcome: Finalizing a property sale. Here's a look at some of the most popular ways to automate your real estate workflows so you can save time, improve your productivity, and spend more time with clients.

Turn any website into an email newsletter

Email is the internet's last bastion against the algorithm. Every other website and app decides which things you will or will not see, and in which order you'll see them. Your inbox doesn't work that way—which is amazing. 

4 ways to make your bookmarking app work for you

Reading things online is my favorite work distraction. While researching for this article, I went down a rabbit hole of tutorials for setting up Google Analytics.

5 ways to automate your customer feedback process with VideoAsk

Can you really know what your customers are thinking if you don't ask them? Thanks to VideoAsk, you can rediscover the richness of face-to-face communication virtually.

Most notifications are useless: Use automation to get what you need where you need it

We're drowning in notifications. They're on our phones, in our apps, and clogging up our email. The worst part: Most of them are useless. 

Quickly take action on your Google lead form responses with automation

Google developed an ad extension, called a Google lead form extension, that allows companies to collect information from potential customers from their search ads.

How automation helped this journalist quench a 'news desert'

While there's more information at our fingertips than ever before, there's also more misinformation. With small newspapers shutting down across the United States, many towns are becoming "news deserts"—communities no longer covered by local newspapers.