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Wufoo: App spotlight

How this app lets you collect data and payments

By Elena Alston · May 26, 2021
Wufoo app logo on a red background

For all of Elon Musk's talk of consensual telepathy and humans merging with computers, it's going to be a while before we can just upload our thoughts to the internet in a (literal) blink of an eye. That means businesses still need a realistic way to capture customer data. 

Online forms are your best bet. 

Let's say, for example, you sell retro tees online as a side hustle. (Re-living the 80s is in right now.) Collecting your customer's details, their payments, and other information about their product order through a form gives you the ability to use and track that information properly. 

And with a tool like Wufoo, you can easily create custom forms in minutes—no coding required. 

App origins: Ease of design equals opportunity

Wufoo's story is a classic one: Founders-meet-problem, founders-build-solution. 

During an interview with Y Combinator, creators Chris Campbell, Kevin Hale, and Ryan Campbell pitched an idea for a content management tool (that also mentioned the use of forms). 

It was the interviewer who suggested they create an online form builder. At the time, they didn't want to be in the form business until they realized that they could stand out from the competition by creating an exceptional, simplistic user experience. So, in 2006, Wufoo officially launched. 

Did you know? Wufoo's unusual name was inspired by one of the founder's favorite bands, Wu-Tang Clan and the Foo Fighters. 

Wufoo today: Forms made easy, fast, and fun

Today, Wufoo is part of SurveyMonkey, and it's one of the most popular online form builders out there—used by the likes of Disney, Microsoft, Amazon, and thousands of other small businesses. Users build forms to generate leads, process online payments, register event attendees, collect customer feedback, and even process applications and job contracts.  

Wufoo's easy drag-and-drop features mean you can build a form in minutes, customize it to fit your brand, or pick from over 400 pre-built templates, ready to go. 

Fave feature: Analyze and make sense of the data you're pulling with Wufoo's out-of-the-box reports or with custom reports.

Acceleration through automation: Popular Wufoo workflows

By pairing Zapier and Wufoo, you can make the most out of your work by creating workflows—called Zaps—to easily transfer your form data to other tools you use the most. 

Here are a few popular workflows to get you started: 

Add new Wufoo form entries to Trello as cards

Add new Wufoo form entries to Trello as cards
  • Wufoo logo
  • Trello logo
Wufoo + Trello

Add new Wufoo entries to a Google Sheets spreadsheet

Add new Wufoo entries to a Google Sheets spreadsheet
  • Wufoo logo
  • Google Sheets logo
Wufoo + Google Sheets

Create new ActiveCampaign contacts from Wufoo entries

Create new ActiveCampaign contacts from Wufoo entries
  • Wufoo logo
  • ActiveCampaign logo
Wufoo + ActiveCampaign

Get Slack notifications for new Wufoo form entries

Get Slack notifications for new Wufoo form entries
  • Wufoo logo
  • Slack logo
Wufoo + Slack

Send emails via Gmail for new Wufoo entries

Send emails via Gmail for new Wufoo entries
  • Wufoo logo
  • Gmail logo
Wufoo + Gmail

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'