Between juggling meetings, analyzing business data, chasing leads, and hitting deadlines 24/7, it's easy for your daily schedule to get overwhelmed—even if you are already using automation to help you scale.
That's exactly where Zapier Central, an experimental AI workspace, can make all the difference. Central lets you teach AI assistants to handle routine and complex tasks—automatically—across your favorite apps.
You can connect Central to your live business data, make it carry out actions in other apps, and have it help you make data-driven decisions—all from a single workspace.
Zapier Central is in active development and available in beta. Try it now.
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What is Zapier Central?
Central is an AI workspace where you can work hand-in-hand with assistants across Zapier's ecosystem of 7,000+ apps. You create, teach, and interact with them so they can help you scale your impact over time.
Think of these assistants as mini teammates who help you with specific tasks, like analyzing data, searching the web, or drafting responses to customers. By chatting directly with AI, you can train them by showing them the exact behaviors to follow—without using a line of code.
With Central, you can trigger each assistant to do something specific after something happens in other apps.
For example, say you receive a new lead through Facebook Lead Ads. That's the trigger. In your instructions, you can tell the assistant to summarize that lead data, then send an email to your sales team via Gmail. That behavior will then repeat anytime you receive a new lead in Facebook Lead Ads, meaning you're getting things done even when you're not around.
Central features include:
Behavior: Tell your assistant what to do when it's triggered, how to process or summarize data, and which actions it should take. You can trigger behaviors on demand, when new data comes through an app, or when you use a specific keyword in a message to the assistant.
Access to 6,000+ apps: You can add automation into the mix by adding app triggers (events that initiate an assistant's behavior) and app actions (tasks it can carry out).
Instant actions: Give your assistant access to actions it can execute on command (like adding lead information straight to a CRM). It allows you to directly instruct your assistant to perform thousands of tasks during a conversation (without a trigger).
Data sources: You can give your assistant access to live data (like a Google Spreadsheet or a table) so that it can find, analyze, and summarize up-to-date info when you ask for it.
Web browsing: Central can search the web for you to find key information. With it, you can conduct market research, gather popular articles about specific topics, or find online information about prospective clients.
Collaboration and delegation: You can work alongside your assistants to carry out tasks or let them work in the background for you. You can even create templates yourself and share them with coworkers and friends.
Conversation history: Your assistants store all your previous conversations, so you can go back and continue chatting where you left off.
Zapier's Central Chrome Extension: Bring your assistants anywhere with you on the internet so you can take action in the apps you use without leaving the browser tab you're viewing.
A single, unified workspace: Central provides a simple chat screen, where you type out your queries and interact with your assistants, and an activity screen, which lists out all the tasks they have completed.
The best of AI and automation: All in all, Central gives you a way to combine the best of AI chat, automation, and advanced data analysis in one interface.
Why we love it
At Zapier, we're convinced that AI automation is the future of work for everyone—from automation power users to non-technical folk.
Yet most AI tools fall short when it comes to automation, as they need constant instruction to work and struggle to integrate with other apps.
Central is an experimental workspace that aims to bridge that gap, so that everyone can automate and scale faster.
"With most AI tools, you need to be present to get any work done. Central is different: You can teach an assistant how to act—in 6,000+ apps—even when you're not around. When you combine AI and automation, that's where the real work gets done."
Joe Stych, Sr. Manager for Product Marketing at Zapier
What you can do with Central
When it comes to Central, there are endless possibilities for AI automation. Most use cases will depend on what you need help achieving in your day-to-day, but here are a few quick examples:
Lead qualification
Teach assistants to get background on new leads and keep you up to date. Ask them to enrich new lead data, add it to a spreadsheet, and get a prioritized list of leads most likely to convert.
Behavior: Add triggers and actions for database apps (like Google Sheets), CRM tools (like HubSpot), or email apps (like Gmail).
Data source: Upload lead storage data from Google Sheets, Notion, Google Docs, or Airtable.
Web browsing: Add more context to lead records in your CRM by searching online for company information.
Email management
Tame your inbox with assistants that draft replies, create tasks for urgent requests, and archive any spam or marketing emails.
Behavior: Add triggers and actions for email apps (like Gmail) and project management apps (like Trello).
Instant actions: Add direct actions (like Create Draft or Reply to Email) in apps like Gmail so you can send messages the moment your assistant drafts them.
Content generation
Create up-to-date content for your blog and email newsletters with your assistant by pulling research from the web and adding it to a database.
Web browsing: Carry out online searches for the most recent articles on a specific topic.
Instant actions: Add Zapier Tables as your action app so that you can create a record in a table with that online research to refer back to later.
Zapier's Central Chrome Extension: Summarize, translate, and explain page content directly in your browser without switching apps.
Customer queries
Get answers about customer sentiment or order volume, sort customers by value, and tap into customer needs or feedback.
Behavior: Add triggers and actions for forms apps (like Typeform) and eCommerce tools (like Shopify).
Data source: Upload order tracking files from Zapier Tables, Google Sheets, Notion, Google Docs, or Airtable so your assistant can answer questions correctly.
Project management
Nudge tasks towards a resolution, remind teams about deadlines via email, track task progress, and celebrate wins.
Behavior: Add triggers and actions for task management apps (like Asana), email tools (like Gmail), or email apps (like Gmail).
Data source: Upload project brief files from Google Sheets, Zapier Tables, Notion, Google Docs, or Airtable.
Customer support
Queue up messages for customer support, provide your assistants with a script according to your style, and resolve issues faster.
Behavior: Add triggers and actions for support apps (like Zendesk), project tools (like Jira), or email apps (like Outlook).
Data source: Upload your help documentation as a reference from Google Sheets, Zapier Tables, Notion, Google Docs, or Airtable.
Calendars and meetings
Create meeting agendas, update meeting notes based on criteria, and prioritize tasks based on your notes.
Behavior: Add triggers and actions for calendar apps (like Google Calendar), video conferencing tools (like Zoom), and file storage apps (like Google Docs).
Data source: Upload your strategy docs as a reference for prioritizing tasks from Google Sheets, Zapier Tables, Notion, Google Docs, or Airtable.
Expense tracking
Stay up to date via conversations with your assistant on tracking expenses, checking invoices, and logging sales.
Behavior: Add triggers and actions for accounting apps (like QuickBooks), payment processing apps (like Stripe), or spreadsheet apps (like Google Sheets).
Data source: Upload your order logs as a reference from Google Sheets, Zapier Tables, Notion, Google Docs, or Airtable.
How to get started with Central
Want to see it in action?
Head over to central.zapier.com and sign up.
If you haven't created an assistant yet, click Create my first assistant.
If you already have assistants, hover over the + icon on the left sidebar and click + New assistant.
To start with, a window will appear where you can either set up an assistant from scratch or select one of the pre-made templates in the left-hand panel:
To start from scratch, click Start from scratch. Thea settings panel will appear where you can give your assistant a name, a description, any data sources, and behaviors (also known as instructions). If you're not ready to provide these things just yet, click Go to chat in the top-right corner. That will lead you to the chat panel, and you can finish setting up those aspects there.
Chat with your assistant using the message field at the bottom of the chat screen. It can give you an overview of its capabilities and help you set up the kind of assistant you want.
To add or edit the assistant's behavior, click the Run Behavior tab and + Create behavior. A dialog box will open.
First up, you can click the three dot icon next to the Trigger field to trigger actions on demand, on a set schedule, or from another app.
In the Instructions field, describe what you want the assistant to do. (You can also use a slash (/) to initiate a command to trigger an action or to find information from a data source.)
To give your assistant a data source, click the Find data tab, then + Add data source in your Instructions field.
In the dialog box, select the app for the data source from the available options.
Select an existing connection for the app.
Next, select a document or other type of file to use as the data source.
Click Add data source. After that, it will be saved inside your assistant.
Next up, click the Take action tab to give your assistant an instant action. You can add multiple actions.
In the dialog box, search for and select the app for the instant action from the available options.
Select an existing connection for the app.
Add the available action(s) you require by clicking on them. They'll then appear in your Instructions field.
Note: You can also add data sources and instant actions directly from your assistant's chat panel, too.
Once you've tested your behavior in the right-hand panel, click Save. You can now start using your assistant in the chat panel.
Need more help? Read our Zapier Central quickstart guide for step-by-step instructions on creating your first Central assistant.
Teach assistants to work on their own with Central
Zapier Central gives you a single, unified workspace that combines the best of AI and automation. Built on Zapier's ecosystem of 6,000+ apps, Central puts you in the driver's seat to automate even more work with the help of friendly, useful AI assistants.
Ready to try it out yourself? Give it a go and start powering your business today.
This article was originally published in March 2024. It was most recently updated in December 2024.
