Facebook Conversions + Shopify

Track new abandoned carts in Shopify and send events to Facebook Conversions

Recover lost sales and optimize your marketing strategy with this efficient workflow. When a new abandoned cart occurs in your Shopify store, it sends an Other Event action to the Facebook Conversions app, enabling you to retarget potential customers and measure the effectiveness of your campaigns. Stay on top of your eCommerce performance and improve conversions with this simple automation.

Recover lost sales and optimize your marketing strategy with this efficient workflow. When a new abandoned cart occurs in your Shopify store, it sends an Other Event action to the Facebook Conversions app, enabling you to retarget potential customers and measure the effectiveness of your campaigns. Stay on top of your eCommerce performance and improve conversions with this simple automation.

  1. When this happens...
    ShopifyShopify
    New Abandoned Cart

    Triggers whenever a cart is "abandoned" (only open carts) (with line item support).

    TriggerScheduled
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Other Event

    Publish other events to Conversions API

    ActionWrite
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Supported triggers and actions

  • Shopify triggers, actions, and search

    New Blog

    Triggers when a new blog is added to your Shopify store.

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Customer

    Triggers when a new customer is added to your Shopify account.

    Trigger
    Scheduled
    Try It
    • Risk Level

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Cancelled Order

    Triggers whenever an order is cancelled (with line item support).

    Trigger
    Instant
    Try It
    • BlogRequired

    • Blog Entry Status

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    Customer Account Enabled

    Triggers when a customer account is enabled.

    Trigger
    Instant
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    • Abandoned Cart Age (Hours)Required

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Draft Order

    Triggers when a new draft order is created

    Trigger
    Instant
    Try It
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Related categories

  • Ads & Conversion
  • Facebook
shopify logo
shopify logo

About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
Learn more

Related categories

  • eCommerce