Facebook Conversions + Shopify
Track new abandoned carts in Shopify and send events to Facebook Conversions
Recover lost sales and optimize your marketing strategy with this efficient workflow. When a new abandoned cart occurs in your Shopify store, it sends an Other Event action to the Facebook Conversions app, enabling you to retarget potential customers and measure the effectiveness of your campaigns. Stay on top of your eCommerce performance and improve conversions with this simple automation.
Recover lost sales and optimize your marketing strategy with this efficient workflow. When a new abandoned cart occurs in your Shopify store, it sends an Other Event action to the Facebook Conversions app, enabling you to retarget potential customers and measure the effectiveness of your campaigns. Stay on top of your eCommerce performance and improve conversions with this simple automation.
- When this happens...
New Abandoned CartTriggers whenever a cart is "abandoned" (only open carts) (with line item support).
TriggerScheduledZapier checks for new data every 15 min on the Free plan - automatically do this!
Send Other EventPublish other events to Conversions API
ActionWriteCreate a new record or update an existing record in your app.
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New Blog
Triggers when a new blog is added to your Shopify store.
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planNew Customer
Triggers when a new customer is added to your Shopify account.
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planNew Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Fulfilled Order
Triggers when an order is fulfilled (with line item support).
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Paid Order
Triggers when an order is paid (with line item support).
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Refund
Triggers when a refund or partial refund occurs.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.Updated Customer
Triggers when a customer's information is updated.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.Updated Order
Triggers when an order is updated (with line item support).
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.Order IDRequired
Type of Line Item to AddRequired
Reason for Edit
Notify the Customer?
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.BlogRequired
TitleRequired
Author NameRequired
ContentRequired
Featured Image URL
Excerpt/Summary
Tags
Is Published?
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Product IDRequired
Add New Image - File
Add New Image - Alt Text
Choose Existing Image
Price
Compare-at Price
Charge Tax On This Variant?
Cost Per Item
SKU (Stock Keeping Unit)
Barcode (ISBN, UPC, GTIN, etc.)
Track Quantity?
Continue Selling When Out of Stock?
This Is a Physical Product
Weight
Weight Unit
Country/Region of Origin
Harmonized System (HS) code
Position
Requires Components
Tax Code
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Email
Product
Product Variant
Product Quantity
Product Title
Product Price
Weight in Grams
Note
Discount - Type
Discount - Amount
Discount - Code
Additional Details
Tags
Shipping Address Instructions
Shipping Address - First name
Shipping Address - Last name
Shipping Address - Company
Shipping Address - Phone
Shipping Address - Address
Shipping Address - Address con't
Shipping Address - City
Shipping Address - Country
Shipping Address - State/Province/Region
Shipping Address - Postal/Zip code
Billing Address Instructions
Billing Address - First name
Billing Address - Last name
Billing Address - Company
Billing Address - Phone
Billing Address - Address
Billing Address - Address con't
Billing Address - City
Billing Address - Country
Billing Address - State/Province/Region
Billing Address - Postal/Zip code
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Adjust or Set quantity?Required
The name of quantities to be changedRequired
The reason for the quantity changesRequired
LocationRequired
Product
Product VariantRequired
Quantity to Set or Adjust
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.TitleRequired
Product Type
Vendor
Product Status
Product Description
Tags
Collection ID
Handle
Note
First Product Option
Values for First Product Option
Second Product Option
Values for Second Product Option
Third Product Option
Values for Third Product Option
Category
Alt Text
Media Content Type
Original Source
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.CustomerRequired
TagsRequired
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.CustomerRequired
First Name
Last Name
Email Address
Company Name
Default Address
Street Address
Street Address Line 2
City
State
State/Province Code
Country
Zip Code
Tags
Phone Number
Note
Tax Exempt
Tax Exemptions
Accepts Marketing
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.ProductRequired
Product VariantRequired
Title
Price
Compare at Price
SKU
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.HTTP MethodRequired
URLRequired
Query String Parameters
Headers
Additional Request Headers
Body
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Query - Name
Query - Confirmation Number
Query - Email
Query - Customer ID
Query - Location ID
Query - SKU
Query - Order ID
Sort Key
Reverse?
Raw Query
ActionThis is an event a Zap performs.SearchFind existing data in your appOwner ResourceRequired
Owner IdRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appIdsRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProduct TitleRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProduct Variant SKURequired
ActionThis is an event a Zap performs.SearchFind existing data in your appName
Email AddressRequired
First Name
Last Name
Customer Phone
Company Name
Street Address
Street Address Line 2
City
State
State/Province Code
Country
Zip Code
Address Phone
Tags
Note
Accepts Marketing
Tax Exempt
Tax Exemptions
Send E-Mail Invite
ActionThis is an event a Zap performs.Search or writeFind existing data in your app, or create a new record if no data is foundProductRequired
TitleRequired
Exact MatchRequired
Price
Compare at Price
SKU
Inventory Policy
ActionThis is an event a Zap performs.Search or writeFind existing data in your app, or create a new record if no data is found
Send Lead Event
Publish lead events to Conversions API
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Send Purchase Event
Publish purchase events to Conversions API
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.
BlogRequired
Blog Entry Status
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planCustomer Account Enabled
Triggers when a customer account is enabled.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.Abandoned Cart Age (Hours)Required
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planNew Draft Order
Triggers when a new draft order is created
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Order
Triggers when an order is created (with line item support).
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Product
Triggers when a product is created.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Tag Added to Customer
Triggers when a new tag is added to a customer.
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planUpdated Product
Triggers when a Product is updated, ordered or when a variant is added, removed, or updated.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.CustomerRequired
TagsRequired
Overwrite existing tags?
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.NameRequired
External Id
A note about the company
Company Contact
Contact Email
Contact First Name
Contact Last Name
Contact Phone
Contact Title
Contact Locale
Location
Billing same as shipping address?
Company Shipping Address
Shipping Address Line 1
Shipping Address Line 2
Shipping Address City
Shipping Address Country Code
Shipping First Name
Shipping Last Name
Shipping Address Phone
Shipping Address Recipient
Shipping Address Zip
Shipping Address Zone Code
Location External ID
Location Locale
Location Name
Location Note
Location Phone
Tax Registration Id
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.First Name
Last Name
Email AddressRequired
Customer Phone
Company Name
Street Address
Street Address Line 2
City
State
State/Province Code
Country
Zip Code
Address Phone
Tags
Note
Accepts Marketing
Tax Exempt
Tax Exemptions
Send E-Mail Invite
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Order IDRequired
Fulfillment Order IDRequired
Notify Customer
Address Line 1
Address Line 2
City
Country Code
Province Code
Zip Code
Tracking Company
Tracking Number
Tracking URL
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Email
Product
Product Variant
SKU
Product Quantity
Product Title
Product Price
Weight in Grams
Price
Rate
Title
Note
Discount - Type
Discount - Amount
Discount - Code
Additional Details
Tags
Buyer Accepts Marketing?
Shipping Address Instructions
Shipping Address - First name
Shipping Address - Last name
Shipping Address - Company
Shipping Address - Phone
Shipping Address - Address
Shipping Address - Address con't
Shipping Address - City
Shipping Address - Country
Shipping Address - Country Code
Shipping Address - State/Province/Region
Shipping Address - State/Province/Region Code
Shipping Address - Postal/Zip code
Billing Address Instructions
Billing Address - First name
Billing Address - Last name
Billing Address - Company
Billing Address - Phone
Billing Address - Address
Billing Address - Address con't
Billing Address - City
Billing Address - Country
Billing Address - Country Code
Billing Address - State/Province/Region
Billing Address - State/Province/Region Code
Billing Address - Postal/Zip code
Send Receipt
Send Fulfillment Receipt
Location
Inventory Behaviour
Financial Status
Fulfillment Status
Code
Title
Price
Discounted Price
Source
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Product IDRequired
Channel IDRequired
Publish Date
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.OrderRequired
Amount
Currency
Type
Parent Transaction
Warning
Gateway
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Order IDRequired
Email
Notes
Phone
Buyer Accepts Marketing?
Remove Customer from Order?
Tags
Additional Details
Shipping Address - Line 1
Shipping Address - Line 2
Shipping Address - City
Shipping Address - Company
Shipping Address - Country
Shipping Address - First Name
Shipping Address - Last Name
Shipping Address - Latitude
Shipping Address - Longitude
Shipping Address - Name
Shipping Address - Phone
Shipping Address - Province
Shipping Address - Province Code
Shipping Address - ZIP
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Product IDRequired
Title
Product Type
Vendor
Product Status
Product Description
Tags
Category
Collections to Join
Collections to Leave
Handle
Redirect Handle?
Alt Text
Media Content Type
Original Source
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Name
Email
ActionThis is an event a Zap performs.SearchFind existing data in your appOrder IDRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appOrder IdRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProduct TitlesRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProduct Variant TitlesRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProductRequired
Product Variant TitleRequired
Exact MatchRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProduct TitleRequired
Product TypeRequired
VendorRequired
Product Description
Tags
Published At
Price
Inventory Policy
Image URL
More Image URLs
SKU
Is Published?
Publish to Point of Sale
ActionThis is an event a Zap performs.Search or writeFind existing data in your app, or create a new record if no data is foundSend Funnel Event
Publish lead updates from your funnel.
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Send Other Event
Publish other events to Conversions API
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.
About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
Related categories
About Shopify
Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
Related categories
Related Zap Templates
- Send new paid orders in Shopify to Facebook conversions as purchase events
- Send funnel events to Facebook Conversions from Shopify
- Send funnel events in Facebook Conversions for new paid orders in Shopify
- Add new customers from Shopify as events in Facebook Conversions
- Create lead events in Facebook Conversions from new paid orders in Shopify
- Create purchase events in Facebook Conversions from new paid orders in Shopify
- Create Facebook Conversions funnel events for new Shopify customers
- Create Facebook Conversions leads for new Shopify abandoned carts
- Create Facebook Conversions purchase events for new Shopify customers
- Enable new Shopify accounts and trigger Facebook Conversions events
- Trigger new Facebook Conversions events for every new product on Shopify
- Send Facebook Conversions events when new Shopify orders occur
- Track new Shopify customers by sending funnel events in Facebook Conversions
Related Zap Templates
- Send new paid orders in Shopify to Facebook conversions as purchase events
- Add new customers from Shopify as events in Facebook Conversions
- Create Facebook Conversions funnel events for new Shopify customers
- Enable new Shopify accounts and trigger Facebook Conversions events
- Track new Shopify customers by sending funnel events in Facebook Conversions