Facebook Conversions + Shopify

Track new Shopify customers by sending funnel events in Facebook Conversions

Boost your e-commerce marketing efforts with this workflow. When a new customer makes a purchase in your Shopify store, it will prompt a funnel event in Facebook Conversions. This automatic integration thereby aids in efficiently tracking your customer's journey, enabling you to design more targeted and effective marketing efforts.

Boost your e-commerce marketing efforts with this workflow. When a new customer makes a purchase in your Shopify store, it will prompt a funnel event in Facebook Conversions. This automatic integration thereby aids in efficiently tracking your customer's journey, enabling you to design more targeted and effective marketing efforts.

  1. When this happens...
    ShopifyShopify
    New Customer

    Triggers when a new customer is added to your Shopify account.

    TriggerScheduled
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Funnel Event

    Publish lead updates from your funnel.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Shopify triggers, actions, and search

    New Blog

    Triggers when a new blog is added to your Shopify store.

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Customer

    Triggers when a new customer is added to your Shopify account.

    Trigger
    Scheduled
    Try It
    • Risk Level

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Cancelled Order

    Triggers whenever an order is cancelled (with line item support).

    Trigger
    Instant
    Try It
    • BlogRequired

    • Blog Entry Status

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    Customer Account Enabled

    Triggers when a customer account is enabled.

    Trigger
    Instant
    Try It
    • Abandoned Cart Age (Hours)Required

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Draft Order

    Triggers when a new draft order is created

    Trigger
    Instant
    Try It
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Related categories

  • Ads & Conversion
  • Facebook
shopify logo
shopify logo

About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
Learn more

Related categories

  • eCommerce