Facebook Conversions + Shopify

Send Facebook Conversions events when new Shopify orders occur

When a new order comes in through Shopify, stay up-to-date with your Facebook Conversions by using this pre-built workflow. It sends a purchase event to Facebook Conversions every time a customer places an order in your Shopify store. This way, you can optimize your ad strategies based on conversion events directly from your sales data. Ensure each purchase counts towards your Facebook marketing goals without any manual effort.

When a new order comes in through Shopify, stay up-to-date with your Facebook Conversions by using this pre-built workflow. It sends a purchase event to Facebook Conversions every time a customer places an order in your Shopify store. This way, you can optimize your ad strategies based on conversion events directly from your sales data. Ensure each purchase counts towards your Facebook marketing goals without any manual effort.

  1. When this happens...
    ShopifyShopify
    New Order

    Triggers when an order is created (with line item support).

    TriggerInstant
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Purchase Event

    Publish purchase events to Conversions API

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Shopify triggers, actions, and search

    New Blog

    Triggers when a new blog is added to your Shopify store.

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Customer

    Triggers when a new customer is added to your Shopify account.

    Trigger
    Scheduled
    Try It
    • Risk Level

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Cancelled Order

    Triggers whenever an order is cancelled (with line item support).

    Trigger
    Instant
    Try It
    • BlogRequired

    • Blog Entry Status

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    Customer Account Enabled

    Triggers when a customer account is enabled.

    Trigger
    Instant
    Try It
    • Abandoned Cart Age (Hours)Required

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Draft Order

    Triggers when a new draft order is created

    Trigger
    Instant
    Try It
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Related categories

  • Ads & Conversion
  • Facebook
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shopify logo

About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
Learn more

Related categories

  • eCommerce