Facebook Lead Ads + Pardot

Create prospects on Pardot from new leads in Facebook Lead Ads

If you can reach out to your leads the moment they engage with you, your chances for conversion are highest. Let Zapier make that easy for you with some automation. This one will trigger automatically whenever a new lead is registered for your Facebook Lead Ads account, logging them as a prospect on Pardot so that you can start marketing to them right away.

When this happens...
New Lead
Triggers when a new lead is created.
TriggerInstant
automatically do this!
Create Prospect
Triggers when a new Prospect is synced to Pardot.
ActionWrite

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Supported triggers and actions

What does this mean?

- PageRequired
- Form
- FBLA Copy
Trigger
Instant
Try It
New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Scheduled
Try It
New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Trigger
Scheduled
Try It
- Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- NameRequired
- CampaignRequired
- ListsRequired
- From NameRequired
- From EmailRequired
- Subject LineRequired
- Email Body (Text)Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
Action
Write

- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Search or write

New Form Submission
Triggers when a form is submitted.
Trigger
Scheduled
Try It
- ListRequired
Trigger
Scheduled
Try It
- ListRequired
- ProspectRequired
Action
Write
- ListRequired
- ProspectRequired
Action
Write
- ProspectRequired
- Email Address
- First Name
- Last Name
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Do Not Email?
- Review Status
- Star Status
- Do Not Call?
Action
Write
- Email AddressRequired
Action
Search

About Facebook Lead Ads

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Learn more

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About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

Learn more